British alternative duo ZETRA have, since their 2024 self-titled debut, always felt like beings from another dimension. Cloaked and chained with corpse paint adorning their visages, the band’s extreme, forlorn exteriors often felt at odds with their output; grandiose, glistening alternative pop that burrowed deep into the heart more than their presentation would suggest. It’s a paradox that felt key to the emotive core of ZETRA - a band who by their very existence, question whether modern consumers of music are truly listening with their ears or their eyes. Two years on from their debut however, ZETRA are reinventing themselves by returning to the natural form visually, while pushing things even further sonically than ever before on new single ‘Adrena’.
A cosmic fusion of the defiant alternative music that permeated the 90s mainstream from the likes of Republica and Garbage and the total pop mastery of artists such as Pet Shop Boys or Depeche Mode, ‘Adrena’ takes the midnight-tinged atmospherics of ZETRA’s previous output and supercharges it back to the future. Gone too is the corpse paint and cloaked silhouettes, with ‘Adrena’ finding ZETRA landing in a dynamic dystopia where retro-futurism reigns supreme, embodying a sleek, bare-faced version of a band no longer hiding behind pretense, presenting their own precision tuned modification of a sound that they previously communicated through a disguise that no longer felt fit for purpose.
For those who have been truly listening, ‘Adrena’ will feel like a natural evolution in the life cycle of one of the UK’s most beguiling alternative pop bands. For those who took ZETR in primarily through their appearance, ‘Adrena’ acts as a reintroduction to a breathlessly progressive band, in the throes of not so much a reinvention, but a re-emergence after a true advancement in their sound.
With ‘Adrena’, ZETRA open a new chapter in their otherworldly story; one that’s due to not only produce music that’s custom built to plug directly into your pleasure centres, but one that will also open up a new portal to a world of their own design. Escape into that world now and immerse yourself in ZETRA.
Watch the video below:
Stream the track here:
https://zetra.bfan.link/adrena
