Today, BRKN LOVE celebrates the release of their third LP 'The Program,' via Spinefarm. The release is heralded by a new single, "Cruel," accompanied by a new music video, available below.
Exuding bravado, mystique, and a whole lot of heart, BRKN LOVE sets the rulebook on fire by plugging in, turning up, and churning out the kind of rock ‘n’ roll that makes you feel a little freer. Their gritty riffs pack enough punch to shake any stage while the grooves quake with just the right amount of hip-swinging gusto. Led by vocalist and guitarist Justin Benlolo, the music drips swagger, soul, and spirit amplified by arena-sized hooks and intriguingly inventive musicality.
About "Cruel," Justin had this to say:
"'Cruel' is one of the most ambitious songs we’ve ever made. We leaned into our R&B influences on this one, breaking free from the boundaries we’d previously set for ourselves. This track marks a new chapter for BRKN LOVE, pushing our sound into brand-new territory. Lyrically, it’s about that moment when you’ve had enough — when someone has mistreated you for too long, and you finally decide to walk away. No second-guessing, no looking back. It is what it is.
"We recorded the song at the legendary Foo Fighters’ Studio 606, capturing the energy and spirit of the greats we’ve always admired. The entire experience brought a new dimension to our sound, and we couldn’t be more excited to share 'Cruel' with the world. Thank you so much and turn it up loud."
Watch the Video for "Cruel"
An impromptu 2023 trip to visit a friend in Charleston, SC gave rise to their third studio album, 'The Program.' Justin initially planned on spending a weekend in town. That weekend turned into nine weeks, and he returned to Toronto with the bulk of the album’s material.
“I didn’t have anything else to do, so I brought all of my gear and studio equipment,” he recalls. “I was so inspired by the environment and the friends I made. It’s a big city, but it’s not huge. It’s just beautiful though. The experience inspired the whole record. Instead of being so picturesque and metaphorical, I told stories.”
The album title even referenced the name of the text group for his new friends in Charleston, embedding the experience and the city in the fabric of the music. The vision had already crystallized before he left for Los Angeles where he recorded with longtime producer Anton DeLost (Cleopatrick, The Warning, State Champs, Dead Poet Society). These friends, and a variety of other characters he met, ultimately inspired the concept at the heart of "The Program."
“It was a collective of 10 people I’d never met before, and we kept using the term ‘The Program’ repeatedly like, ‘Let’s go here, because it would be good for The Program’,” he goes on. “It was cool to be surrounded by near-complete strangers, invite them to our place, and play demos. Their opinions were unfiltered and blunt—which was awesome. I was actively searching for inspiration, and I put myself out there in different situations. I was free and unchained to do anything.”
BRKN LOVE fulfilled a clear destiny to be as free as possible on their third full-length LP, 'The Program.'
On the album, BRKN LOVE shares:
"Our new album, 'The Program' started with a completely unplanned trip to Charleston, South Carolina. We had no real agenda, just a need to get away and see where the music would take us. That trip ended up shaping so much of this record, from the name to the overall vibe. More than anything, it helped us break free from the parameters we had set for this band in the past. This time, we just wanted to make the music we love, without overthinking what BRKN LOVEwas supposed to sound like.
You’ll hear elements of funk, disco, pop and R&B in ways we’ve never done before. But at the end of the day, it still sounds like us. The fact that we even get to make a third album is something we don’t take for granted. So many bands don’t get this far, and we’re beyond grateful to still be here, making music that we love.
Lyrically, this is our most honest and direct record yet. A lot of it is about love and loss. We didn’t want to dress it up or be vague; we just wanted to be straight-up about heartbreak and more importantly, how you move on from it in a positive way.
We made this album with our frequent collaborator, Anton Delost, who absolutely killed it as a producer. A huge part of the sound comes from recording at the legendary Foo Fighters’ Studio 606. Tracking through their iconic Neve console that’s been used on so many classic records. 'The Program' is the record we’ve always wanted to make, and we can’t wait for everyone to hear it."
BRKN LOVE emerged with their self-titled debut in 2020. The group quietly generated over a quarter of a billion total streams. They notched a Top 15 entry on Active Rock radio with “Shot Down,” while their cover of “River” by Bishop Briggs hit critical mass. It inspired over 2 billion-plus views on TikTok. It piled up 28 million Spotify streams. 2022’s 'Black Box' only maintained this momentum. “Like A Drug” notched north of 8.5 million Spotify streams, made waves at Active Rock, and emerged as their third Top 5 at Canadian radio.
