Modern Canadian rockers BRKN LOVE are pleased to announce the forthcoming release of their third full-length album, 'The Program,' due out March 28th via Spinefarm.
Exuding bravado, mystique, and a whole lot of heart, BRKN LOVE sets the rulebook on fire by plugging in, turning up, and churning out the kind of rock ‘n’ roll that makes you feel a little freer. Their gritty riffs pack enough punch to shake any stage while the grooves quake with just the right amount of hip-swinging gusto. Led by vocalist and guitarist Justin Benlolo, the music drips swagger, soul, and spirit amplified by arena-sized hooks and intriguingly inventive musicality.
To mark the album's announcement, BRKN LOVE has shared its first single "Pulling Leeches" along with a new music video, available below.
About the single Justin had this to say:
"We’re so excited to share our brand-new single, 'Pulling Leeches,' with you! This song came from a deeply raw place, and we poured everything into making it as gritty and unapologetic as possible. For us, it’s all about shedding your skin, breaking free from the tethers that hold you back, and confronting the feeling of a parasitic lover feeding off you—just like a leech. We drew heavy inspiration from bands like The White Stripes and The Black Keys, recording this track in a single take at Foo Fighters’ Studio 606 to capture its organic energy.
"We had so much fun making this one, and we hope you feel that, too. Turn it up and enjoy. Thank you!"
Watch the New Music Video for "Pulling Leeches" Below:
An impromptu 2023 trip to visit a friend in Charleston, SC gave rise to their third studio album, 'The Program.' Justin initially planned on spending a weekend in town. That weekend turned into nine weeks, and he returned to Toronto with the bulk of the album’s material.
“I didn’t have anything else to do, so I brought all of my gear and studio equipment,” he recalls. “I was so inspired by the environment and the friends I made. It’s a big city, but it’s not huge. It’s just beautiful though. The experience inspired the whole record. Instead of being so picturesque and metaphorical, I told stories.”
The album title even referenced the name of the text group for his new friends in Charleston, embedding the experience and the city in the fabric of the music. The vision had already crystallized before he left for Los Angeles where he recorded with longtime producer Anton DeLost (Cleopatrick, The Warning, State Champs, Dead Poet Society). These friends, and a variety of other characters he met, ultimately inspired the concept at the heart of "The Program."
“It was a collective of 10 people I’d never met before, and we kept using the term ‘The Program’ repeatedly like, ‘Let’s go here, because it would be good for The Program’,” he goes on. “It was cool to be surrounded by near-complete strangers, invite them to our place, and play demos. Their opinions were unfiltered and blunt—which was awesome. I was actively searching for inspiration, and I put myself out there in different situations. I was free and unchained to do anything.”
BRKN LOVE fulfilled a clear destiny to be as free as possible on their third full-length LP, 'The Program.'
“In the past, I put parameters on what BRKN LOVE is supposed to be,” Justin mentions. “I’ve been hesitant to put out certain songs because I was unsure if they were us. I’m older and wiser. I have more experience doing this. I know if I’m singing and writing a song, it’s going to be BRKN LOVE. I’m the filter the music passes through.”
BRKN LOVE emerged with their self-titled debut in 2020. The group quietly generated over a quarter of a billion total streams. They notched a Top 15 entry on Active Rock radio with “Shot Down,” while their cover of “River” by Bishop Briggs hit critical mass. It inspired over 2 billion-plus views on TikTok. It piled up 28 million Spotify streams. 2022’s 'Black Box' only maintained this momentum. “Like A Drug” notched north of 8.5 million Spotify streams, made waves at Active Rock, and emerged as their third Top 5 at Canadian radio.
About Spinefarm:
Spinefarm represents some of the biggest and most important rock acts in the world. Founded in Finland in 1990, the label established itself as an independent powerhouse for successful European metal acts from Nightwish to Children Of Bodom. Acquired by UMG in 2002, Spinefarm Music Group is now home to a host of artists that reach millions of fans across the globe and showcases the very best in rock, punk, and metal. From massive metal names such as Bullet For My Valentine (with over 3 billion streams to their name) to alt-rock legends Killing Joke and genre-benders Sleep Token, Spinefarm’s artists are – and always have been - true leaders in their chosen field. The roster also includes renowned names like Atreyu, Airbourne, Saint Asonia, and While She Sleeps as well as fast-rising young artists like Dayseeker, Dead Poet Society, Kid Kapichi, BRKN LOVE, and Creeper. Spinefarm, now flanked by associated SMG labels Candlelight (Emperor, Ihsahn, Urne) and Snakefarm (Marty Stuart, Austin Meade, The White Buffalo), has grown from its independent origins into a true global rock powerhouse.
