The formidable unpeople return today with the video for their ferocious new single "clouds" — a whirlwind track offering unforgettable hooks, and addictive harmonies, through to crushing riffs and singalongs — out now on SharpTone Records.
"clouds" embodies everything that unpeople are about. At its core, the track is a defiant rejection of external pressure, trend-chasing, and the hollow pursuit of validation.
Listen HERE and watch the video Below.
"'clouds' is essentially about not letting yourself be influenced by what other people think you should be doing to get ahead artistically, and trusting your own vision and process," explains frontman Jake Crawford. "I could feel myself being pulled in lots of directions when we started the band and I'm glad we stuck to our guns. I feel like this song is an excellent representation of us doing just that: 'Not buying it,' i.e. quick fixes or hopping on trends — be it musically or the way we present ourselves as a unit."
Comprised of Crawford, Luke Caley, Em Lodge, and Richard Rayner, unpeople are a unique four-piece driven with a mission to fuse powerful lyricism, hefty riffs, and melodic accessibility, and the band channels collective frustration into music that speaks directly to those who feel overlooked or undervalued. The meaning behind their name lies at the core of their identity: "Unpeople" — those deemed politically unimportant or without value. It's a concept the band embraces fully, creating a space where like-minded individuals can find genuine connection.
With just the one EP under their belts, unpeople continue to massively impress and see their sound combine hook-laden choruses, bone-crunching breakdowns, and lush harmonies, challenging preconceived notions of what heavy music can be. Tracks released already include "the garden" + "waste."
This same insatiable energy translates effortlessly to their live shows, which have already seen them support the likes of Metallica and Coheed & Cambria. And this summer will see a string of festival appearances that include a huge Main Stage opening slot at Download Festival, as well as Slam Dunk, Hurricane, Southside, Copenhell, and more — full dates below.
With "clouds," unpeople reaffirm their place as a band unafraid to challenge both themselves and their audience, delivering a powerful and timely message.
We are unpeople. You are unpeople. We are all unpeople.
Photo Credit: Bridie Cummings
UNPEOPLE LIVE:
5/23 — Hatfield, UK — Slam Dunk Festival
5/24 — Leeds, UK — Slam Dunk Festival
6/3–6/6 — Sölvesborg, SE — Sweden Rock Festival
6/10–6/14 — Hradec Králové, CZ — Rock for People
6/11–6/13 — Interlaken, CH — Greenfield Festival
6/14 — Donington, UK — Download Festival
6/19–6/21 — Scheessel, DE — Hurricane Festival
6/19–6/21 — Neuhausen ob Eck, DE — Southside Festival
6/25–6/27 — Ysselsteyn, NL — Jera On Air
6/27 — Copenhagen, DK — Copenhell
7/17–7/18 — Joensuu, FI — Ilosaarirock
7/31–8/2 — Manchester, UK — Radar Festival
9/3 — Torquay, UK — The Foundry
UNPEOPLE ARE:
Jake Crawford — Guitar, Lead Vocals
Luke Caley — Guitar, Vocals
Meg Mash — Bass, Vocals
Richard Rayner — Drums, Vocals
