Self Deception Release Video For New Single "THE WEDDING"

Sweden's modern metal frontrunners SELF DECEPTION unveil the new single "THE WEDDING" ahead of the upcoming Napalm Records debut album One Of Us, out on May 15. This energetic modern rock anthem features a particularly dark and twisted storyline, delivered through the powerful mix of clean vocals and aggressive screams, accompanied by the heavy combination of dynamic, groovy beats and crushing riffs. The band continues to raise the bar for contemporary rock with their seventh studio album!
 
"THE WEDDING" came into life while the band spent two weeks in Spain for writing sessions, and in the middle of it, drummer Erik Ingels Graham got married. "All of our families came along, and it turned into this beautiful mix of celebration and creativity. On the very night of the wedding, we ended up writing 'THE WEDDING' — but instead of capturing that fantastic day, we twisted it into a dark, dystopian story about a couple who secretly want to kill each other," comments SELF DECEPTION vocalist Andreas Clark.

Watch the official music video for "THE WEDDING" Below:

Known for their fiery fusion of anthemic modern metal and powerful melodic rock, SELF DECEPTION have shared stages with the likes of Electric Callboy, Danko Jones, and Adept since their 2009 debut, while racking up millions of streams and video views – including their viral 2022 hit "Fight Fire With Gasoline," with tens of millions of streams. Written on the road during the heaviest touring of SELF DECEPTION's career so far, One Of Us is a cohesive album full of character, made for the stage — and the pit!
 
SELF DECEPTION about One Of Us:

"One Of Us is our new album, inspired by life on the road and the energy of the live stage. Touring so much has put us in a kind of 'live bubble,' and that feeling runs through the songwriting. The album revolves around outsidership and the desire to belong. On tour, we meet many lost and lonely people, all seeking a few hours of escape where they can disappear into a rock show. With One Of Us, we want everyone to feel part of something bigger, to feel like one of us."

Get your copy of One Of Us  NOW!

From massive pit churners to creative storylines and choruses full of hit potential, the energy on One Of Us is unmatched. The band has a busy festival summer following the album's release, so fans will get the first chance to experience these new tracks live at several major European rock and metal festivals. With One Of Us, SELF DECEPTION is ready to push contemporary rock to the next level! The album will be available digitally and in several physical formats, with cover artwork created by Alex Tillbrook, who is well known for his work on the hit Netflix series "Stranger Things," as well as for collaborations with artists such as Metallica, Blink-182, and Sleep Token.
 
Bone-crushing album-opener and title track "ONE OF US" takes no prisoners, unleashing the heavy modern metal side of the Swedish powerhouse: Fusing relentless hardcore energy, in-your-face lyrics, and high-voltage attitude, the track hits with unstoppable force. Following track "TIME'S UP" features an absolute hit chorus, fresh hooks and high-energy instrumentals, while emotional "DON'T B E L O N G" addresses the difficult themes of addiction and mental health battles — the combination of hauntingly beautiful melodies, multifaceted vocal performance and heavy rhythm section carry this sentimental track. Further highlights on SELF DECEPTION's new 11-track offering include "THE WEDDING" and "BREAK!." with its heavy-hitting drums, electronic influences and yet another irresistible sing-along chorus. "ENTERTAINED" delivers one of the heaviest breakdowns on the album, before "GODDAMN ME" brings the record to a powerful close.

SELF DECEPTION ARE:
Erik Ingels Graham – Drums
Andreas Clark – Vocals
Ronny Westphal – Guitar
Patrik Carlberg Hallgren – Bass

Self Deception Share "Blood & Scars" — LISTEN

Self Deception have dropped their new single, "Blood & Scars." Listen here.

"Blood & Scars" is a powerful up-tempo song with playful references to some of our most classic fairy tales depicting the battle between good and evil.
 
But behind this playful facade lies a deeper meaning, inspired by a war close to us in recent times. Being under attack and having to give everything to stay alive. A different and gripping narrative about the surreal and frightening reality that people face during war.
 
"Sometimes, you must become the wolf to conquer it." 
 
Self Deception continues to surprise listeners with new songs of various character but in its own style. This is the fourth single of the year, and on October 25, the eagerly awaited album Destroy the Art will be released.

"Beautiful Disaster"
 "Hysteria"
"Matthew McConaughey

Stay tuned for more updates.
 
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Self Deception Share "Beautiful Disaster" Video

Self Deception are dropping their latest single "Beautiful Disaster." This captivating track captures the essence of our cosmic insignificance, drawing inspiration from Carl Sagan's profound "The Pale Blue Dot" speech.

Watch the video below.
 
As vocalist Andreas Clark reflects, "'Beautiful Disaster' is a homage to Sagan's timeless wisdom, reminding us of our place in the vast universe. It's a testament to the struggles we face as mere specks in the grand scheme of things, yet finding solace and beauty amidst the chaos."
 
The single marks a significant departure in Self Deception sound, as they delve into experimental territory with producer Nicklas Eklund. Exploring an arena approach, the track promises to deliver a powerful auditory experience that resonates with listeners on a cosmic level.
 
Accompanying the release is a visually stunning music video, conceptualized by Pavel Trebukhin to further immerse audiences in the cosmic journey depicted in "Beautiful Disaster."
 
This release sets the stage for Self Deception's forthcoming album Destroy the Art, slated for release on October 25. The album promises to be a culmination of the band's artistic evolution, featuring their distinctive fusion of introspective lyrics and mesmerizing melodies. With their broad musical palette, Self Deception never fail to surprise listeners with their innovative and genre-defying sound, ensuring an unforgettable musical experience for fans old and new.
 
The band has shared previously singles "Hysteria" and "Matthew McConaughey." 

Self Deception are also set to appear at Louder Than Life + Aftershock festivals later this year.
 
Stay tuned for more updates.
 
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Self Deception Share "Hysteria"

Get ready to delve into the dark and twisted world of social media with Self Deception's new single "Hysteria."

Watch the video below.

Following the success of their hit single "Matthew McConaughey," Self Deception are back with a vengeance.

This time, they're shining a spotlight on society's insatiable appetite for instant gratification and validation through social media. "Hysteria" confronts the obsession with fame and recognition in a world where authenticity often takes a backseat.
 
"During a tour at a hotel breakfast, we saw a couple loading up a massive breakfast. They took tons of pictures, making it look like they were about to feast like kings. Then only nibble on half-an-egg and left. That's when the idea for the song was born," says the band's Andreas Clark.
 
But that's not all.

Fans can look forward to even more from Self Deception, as they announce their upcoming album Destroy the Art, set to drop later this year.

With "HYSTERIA" as a taste of what's to come, listeners can expect an album that challenges conventions and pushes boundaries.

Self Deception are also set to appear at Louder Than Life + Aftershock festivals later this year.
 
Stay tuned for more updates.
 
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