Modern Canadian rockers BRKN LOVE are pleased to share a new single, "Diamonds"
from their forthcoming full-length album, 'The Program,' due out March 28th via Spinefarm.
About "Diamonds," Justin had this to say:
"I like to think it strikes a perfect balance between our classic sound and the soul and R&B influences we’ve been experimenting with on this record.
"'Diamonds' is the result of truly honing in on what we do best, defining the sound we’ve been searching for all these years. Lyrically, the song explores the idea that we all have greatness inside of us, but more often than not, we’re the ones standing in our own way. At the end of the day, real change comes from within—no one else can make it happen for you."
Exuding bravado, mystique, and a whole lot of heart, BRKN LOVE sets the rulebook on fire by plugging in, turning up, and churning out the kind of rock ‘n’ roll that makes you feel a little freer. Their gritty riffs pack enough punch to shake any stage while the grooves quake with just the right amount of hip-swinging gusto. Led by vocalist and guitarist Justin Benlolo, the music drips swagger, soul, and spirit amplified by arena-sized hooks and intriguingly inventive musicality.
An impromptu 2023 trip to visit a friend in Charleston, SC gave rise to their third studio album, 'The Program.' Justin initially planned on spending a weekend in town. That weekend turned into nine weeks, and he returned to Toronto with the bulk of the album’s material.
“I didn’t have anything else to do, so I brought all of my gear and studio equipment,” he recalls. “I was so inspired by the environment and the friends I made. It’s a big city, but it’s not huge. It’s just beautiful though. The experience inspired the whole record. Instead of being so picturesque and metaphorical, I told stories.”
The album title even referenced the name of the text group for his new friends in Charleston, embedding the experience and the city in the fabric of the music. The vision had already crystallized before he left for Los Angeles where he recorded with longtime producer Anton DeLost (Cleopatrick, The Warning, State Champs, Dead Poet Society). These friends, and a variety of other characters he met, ultimately inspired the concept at the heart of "The Program."
“It was a collective of 10 people I’d never met before, and we kept using the term ‘The Program’ repeatedly like, ‘Let’s go here, because it would be good for The Program’,” he goes on. “It was cool to be surrounded by near-complete strangers, invite them to our place, and play demos. Their opinions were unfiltered and blunt—which was awesome. I was actively searching for inspiration, and I put myself out there in different situations. I was free and unchained to do anything.”
BRKN LOVE fulfilled a clear destiny to be as free as possible on their third full-length LP, 'The Program.'
“In the past, I put parameters on what BRKN LOVE is supposed to be,” Justin mentions. “I’ve been hesitant to put out certain songs because I was unsure if they were us. I’m older and wiser. I have more experience doing this. I know if I’m singing and writing a song, it’s going to be BRKN LOVE. I’m the filter the music passes through.”
BRKN LOVE emerged with their self-titled debut in 2020. The group quietly generated over a quarter of a billion total streams. They notched a Top 15 entry on Active Rock radio with “Shot Down,” while their cover of “River” by Bishop Briggs hit critical mass. It inspired over 2 billion-plus views on TikTok. It piled up 28 million Spotify streams. 2022’s 'Black Box' only maintained this momentum. “Like A Drug” notched north of 8.5 million Spotify streams, made waves at Active Rock, and emerged as their third Top 5 at Canadian radio.
