Country superstar Blake Shelton premieres the music video for his new single, “Stay Country or Die Tryin’,” via CMT. The video debuted with a special airing on the Times Square Paramount Billboard in New York City. Watch the new video Below.

Directed by Shelton’s longtime collaborators Adam Rothlein and Jennifer Ansell of Tiny Terror Productions, the cinematic video uses cutting-edge AI effects to portray the birth, life, and death of a family home across seven generations, offering a moving tribute to legacy, land, and country life. The featured home isn’t just a place—it’s a legacy built from values that don’t fade. As each generation takes over, they carry on the promise of living simply and holding fast to what really matters - a powerful reminder that staying country isn’t just about where you live, but how you live.

The single, released on BBR Music Group/BMG Nashville’s Wheelhouse Records, follows Shelton’s 30th career No. 1 hit, “Texas,” and is already climbing the charts. Written by Drew Parker, Graham Barham, Sam Ellis, and Beau Bailey, “Stay Country or Die Tryin’” is a gritty, high-octane anthem celebrating rural resilience and small-town pride.

“When I heard ‘Stay Country or Die Tryin’,’ it took me back to the first time I heard ‘Ol’ Red’ or ‘God’s Country,’” says Shelton. “It’s full of energy and packed with those sayings and moments that feel like home to me. I love singing this one live—it’s a blast.”

The song appears on Shelton’s new album, For Recreational Use Only, and was recently performed during his headlining set at Nissan Stadium for CMA Fest 2025. That performance aired during “CMA Fest presented by SoFi,” a three-hour primetime special hosted by Cody Johnson and Ashley McBryde, on Thursday, June 26 and is streaming today on Hulu. Available everywhere now, listen to the new album HERE.

KEEP UP WITH BLAKE SHELTON

The countdown continues to Blake Shelton’s highly anticipated new album For Recreational Use Only, available May 9 on BBR Music Group/BMG Nashville. The album is available now for pre-order, pre-add, and pre-save here.

Leading the album rollout is the hit single “Texas,” which has soared into the Top 10 and continues to climb both radio and streaming charts. Shelton also recently unveiled “Let Him In Anyway,” a soul-stirring ballad that Billboard praised as having “the makings of an enduring Shelton classic.”

Today, Shelton delivers another taste of the album with the release of the electrifying new track “Stay Country Or Die Tryin,’” written by Drew Parker, Graham Barham, Sam Ellis and Beau Bailey.

“When I heard ‘Stay Country or Die Tryin,’’ it took me back to the first time I heard ‘Ol’ Red’ or ‘God’s Country,’” says Shelton. “It’s got so much energy and is full of those little catchphrases and things we say out in the country. I absolutely fell in love with it. I’m proud of this recording—and I love singing it live even more. Hopefully, you’ll come catch a show and sing it with us.”

For Recreational Use Only spans 12 tracks that capture life’s highs and lows with Shelton’s signature blend of authentic storytelling, raw emotion, and unforgettable melodies. The album also boasts guest appearancesfrom music superstar Gwen Stefani, country legend John Anderson, and Shelton’s longtime friend and tourmate Craig Morgan.

With For Recreational Use Only, Blake Shelton strengthens his status as one of country music’s most compelling voices, delivering a deeply personal yet universally relatable collection that celebrates love, resilience, and staying true to your roots.

About Blake Shelton:

With 29 No. 1 singles, 52 million singles and 13 million albums sold and nearly 11 billion global streams, Blake Shelton has received numerous awards, including six ACMs, three AMAs, ten CMAs, 11 CMTs and six People’s Choice, among many others. Shelton just announced his new BBR Music Group/BMG Nashville album, For Recreational Use Only, set to drop May 9. The 12-track album, his first in nearly four years, features his Top 10 Wheelhouse Records single “Texas,” the poignant “Let Him In Anyway” and red-dirt “Stay Country or Die Tryin’” and includes appearances by Gwen Stefani, John Anderson and Craig Morgan.

Shelton kickstarted the year with his Live In Las Vegas Residency at The Colosseum at Caesars Palace. He just wrapped his Friends & Heroes Tour, which featured Craig Morgan, Deana Carter, Trace Adkins and Emily Ann Roberts, and will play a variety of festivals this summer The Grand Ole Opry member also remains focused on his Ole Red partnership with Ryman Hospitality, with locations currently in Tishomingo, Nashville, Gatlinburg, Orlando, and most recently, Las Vegas, with a stand-alone venue complete with a roof-top stage and bar on the Las Vegas strip.

KEEP UP WITH BLAKE SHELTON

BLAKE SHELTON PREMIERES “STAY COUNTRY OR DIE TRYIN’” MUSIC VIDEO VIA CMT AND TIMES SQUARE BILLBOARD

BLAKE SHELTON RELEASES NEW SONG “STAY COUNTRY OR DIE TRYIN’”