Adam Mac Releases New Track "Old Photograph"; Third Studio Album 'Southern Spectacle' Out Oct. 24

Rising country singer/songwriter and self-proclaimed “Southern spectacle” Adam Mac continues to pave his own lane as one of the genre’s most dynamic new voices with his latest release “Old Photograph,” available today. The track called “a powerful country pop anthem” by Holler, showcases Mac’s blend of unabashed honesty and tender storytelling and comes on the heels of recent release “All Dollars, No Sense,” which Billboard hailed as a “must-hear” calling it a bold, dancefloor-ready fusion of country and pop. The track is another taste of new music from the man dubbed “cowBoy George” by his fans who is set to release his third studio album, Southern Spectacle, on October 24. Listen to “Old Photograph” Below and pre-Save Southern Spectacle HERE.

"Southern Spectacle has been two years in the making," Mac shared exclusively with Holler regarding the album. "It’s bold, vulnerable and the most authentic I’ve ever been on a record. Every track is drawn from a lived experience, stories shaped by setbacks and triumphs. It’s my queer country experience seen through a technicolor neon lens. This album is me stepping into my power as a Southern Spectacle, and I hope folks find that same courage in themselves."

Written by Mac alongside Dani Stacy, “Old Photograph” is a raw, emotional ballad about an almost-lost love. With Mac’s striking falsetto, the track captures the fragile line between lasting love and what could have been a fleeting connection—one that, if missed, might have been reduced to nothing more than a faded picture in the back of a drawer. 

“‘Old Photograph’ is about gratitude for timing,” shares Mac. “How meeting the right person at the wrong time could’ve meant they’d only ever be a memory. But instead of being just an old photograph in the back of a drawer, you get to build a life with your person.”

The new song follows a flurry of recent releases from the forthcoming album including title track “Southern Spectacle,” wedding anthem “Last Rodeo,” and “All Dollars, No Sense” which Billboard opined, “With its infectious groove, sizzling guitar, timely message, and Mac’s effortlessly smooth vocals…becomes a memorable anthem.” Together, these tracks set the stage for Mac’s most ambitious and unapologetic project yet.

Unafraid to sparkle in the spotlight – or speak his truth, Mac continues to capture hearts with his Southern flair, raw truth and glitter-soaked twang. Southern Spectacle was produced by Jason Mater (with additional production by Sean Trainor, Warren Riker and HALLIE). The danceable fusion of country and modern pop was recorded over two days at Nashville’s Black River Studios and cements Mac’s reputation as one of the genre’s most original voices. 

“People want things to be like ‘this’ or like ‘that,’ and there’s not a lot of space for ‘both,’” Mac explains. “But I can be glamorous and flashy, and also raised on a Kentucky farm, with all the same values you have. I have just decided to embrace the full spectrum of who I am.
 
“I’m making music that I wish I had growing up – that I wish I could have seen myself in,” he shares. “And I feel like we’re doing something right.”
 
Mac was raised in Russellville, Kentucky, about an hour north of Nashville (and a world away from Music Row). A farm-and-church kid who loved The Spice Girls and Shania Twain and couldn’t stop singing, he soon moved on from bedroom vocal clinics to Sunday services and talent shows and started writing songs after losing a dear friend in high school. 
 
Mac also realized he was gay, and that was something to put out of sight. Enduring the typical pressure to “fix” his “unacceptable” truth, which he had fully internalized by age 22, he moved to Nashville to write songs he thought the mainstream would accept. By his own admission, nearly 10 years of struggle led nowhere – Mac’s agile vocal just wasn’t enough to overcome his vanilla vision of country pop. But with the pandemic, Mac realized he was doing “three chords and the truth” all wrong.
 
“I was trying to appease the masses and not ruffle feathers, or even hint at the fact I was a queer country singer,” he explains. “Then I decided to do what I loved and write songs without anything other than just being honest. With hindsight it’s like ‘Well, duh. That’s obviously what you should have been doing the whole time!’”
 
The creative epiphany worked wonders. Fusing vocal soul with a danceable country-funk mix (and the full fabulousness of his personality), 2023’s breakout hit “Disco Cowboy” set Mac free. The rapturous music video held the No. 1 spot on CMT’s 12-Pack Countdown for four weeks, leading to a full album of the same name and many conversations. 
 
Dubbed “country music’s very own Elton John” by PEOPLE, Southern Spectacle is a definitive intersection of country music and queer identity. Twelve songs co-written by Mac with close friends (including an additional queer creator on most of the album’s tracks) mark a work of cloud-nine courage, with a resilient, revelatory sense of self-acceptance. Louder and prouder than ever, Mac dives further into the world he established on Disco Cowboy. “It’s so autobiographical to me, and also the starting point of where we left off,” he says. “This is the most honest I’ve been in any music – I really held no filter on it.”
 
In large part, that meant finally embracing his own story, contrasts and quirks included. 
 
“This album is a journey through a multitude of feelings – from feeling like you stand out in a small town, to growing up with an older sibling who was the epitome of everything your father wanted,” he says. “It feels like the complete story of where I’ve been, especially after the past two years.”
 
As a visible queer voice in country music today, Mac’s journey has not been without challenges. When he was scheduled to headline the Logan County Tobacco and Heritage Festival in his conservative hometown, backlash from local pastors sparked national headlines. His strength in the face of hate drew support from fans, hometown friends and celebrities alike – including Maren Morris, Kelsea Ballerini and Brandy Clark – and led to a guest appearance on Morris’ Lunatics Tour in Chicago.
 
As a lifelong outsider who’s learned to make his own space the central message of his work –  he wants everyone to know they matter, even if they’re complicated. So have a little fun.
 
“I hope that my community feels seen and represented and safe, and they have words for things they felt but were never able to explain,” he says. “For people outside of our community, I just hope they feel the joy – because that’s the way to make change. How do you argue with someone’s happiness?”
 
With his magnetic presence and rich storytelling, Mac continues to carve out space for queer voices in the country format showing that there’s room for every kind of story. For the latest news and updates follow along on InstagramTikTok and Facebook @adammacmusic and online at adammacmusic.com.

Singer/Songwriter Adam Mac Unveils "Southern Spectacle" — A Bold Country Anthem For Pride Month

Rising queer country artist Adam Mac released his highly anticipated new song “Southern Spectacle” , Friday, June 27. The fiery new track arrives due to popular demand after a wave of momentum during Pride Month when Mac shared a clip of the song across his socials. Unafraid to sparkle in the spotlight — or speak his truth, Mac continues to capture hearts with his unapologetic Southern flair, raw truth and glitter-soaked twang. Listen to “Southern Spectacle” Below

“This song is about embracing the parts of yourself you may have felt you needed to hide,” says Mac. “It’s my love letter to the kid growing up in small-town Kentucky who never saw himself reflected in country music. It’s about owning who you are — spectacle and all — in a world that sometimes tries to dim your rhinestones shine. Working on this new music, I’ve never felt more aligned with my voice, my roots and my purpose. I hope it encourages everyone to celebrate their own spectacle.”

Written by Mac with HALLIE, Gigi Rich and Sonia Leigh, the track is a celebration of self-expression in the face of Southern tradition. “Southern Spectacle” blends Mac’s soulful country roots with a fearless, genre-blurring sound that signals a new era for the artist hailed by People as “Country music’s very own Elton John” for his genre-bending style and dazzling live performances.” 

Hailing from Russellville, KY, Mac has been pushing the boundaries of country music from the beginning. Rooted in the gospel and '90s country sounds of his youth, he has carved a space all his own with a fresh fusion of southern soul, disco flair, and fearless storytelling. “Southern Spectacle” builds on that sound — a high-octane declaration of authenticity that celebrates queer joy and personal freedom in the face of tradition.

The anthem follows the success of Mac’s previous release “Dust Off Your Boots,” which sparked a nationwide line dancing trend and held the No. 1 spot on CMT’s 12 Pack Countdown for six consecutive weeks. Before that, his breakout anthem “Disco Cowboy” reigned at No. 1 for four weeks and premiered exclusively on CMT.

As a visible queer voice in country music today, Mac’s journey has not been without challenges. When he was scheduled to headline the Logan County Tobacco and Heritage Festival in his conservative hometown, backlash from local pastors sparked national headlines. His strength in the face of hate drew support from fans, hometown friends and celebrities alike — including Maren Morris, Kelsea Ballerini and Brandy Clark — and led to a guest appearance on Morris’ Lunatics Tour in Chicago.

With his magnetic presence and rich storytelling, Mac continues to carve out space for queer voices in the country format showing that there’s room for every kind of story. “Southern Spectacle” is the first taste of new music with a new album planned for this year. Mac will give Music City fans a taste of tracks from the forthcoming LP with a show at The Eighth Room on July 11 at 8 pm. Tickets are $20 and available now at adammacmusic.com. For the latest news and updates follow along on Instagram, TikTok and Facebook @adammacmusic and online at adammacmusic.com.

About Adam Mac:
Adam Mac is bringing a new voice to country music—one that’s bold, inclusive, and impossible to ignore. Blending country roots with disco and funk, Mac has drawn comparisons to Elton John and earned viral success with songs like “Disco Cowboy” and “Dust Off Your Boots”—the latter featured in Fortnite and fueled by a TikTok dance trend. Backed by press from BillboardEntertainment WeeklyGLAAD, and more, plus stages like CMA Fest and the ACM “Country For Y’all” showcase, Adam’s star is on the rise—and his next album promises to raise the bar even higher.