Alt-rock duo THE YETS premieres 'Paper Ghost', a powerful elegy for a life taken too soon

March 24, 2025

A highlight of their debut album 'Pinup Girl', South Carolina alternative rock duo The Yets share the single 'Paper Ghost', a heartfelt tribute to a homeless woman who lost her life to the streets of Myrtle Beach. Its haunting video is a reminder that the individuals we see on the streets are not nameless, faceless statistics --they are people with stories, dreams and heartache, like anyone else.

The video premiered on the weekend at an ECHO (Eastern Carolina Housing Organization) event in Myrtle Beach intended to raise funds to support those experiencing housing instability, for which a stunning collection of art was also donated by local artists supporting ECHO’s mission.

Based in Myrtle Beach, The Yets is made up of guitarist-producer Craig Anderson Snook and vocalist Robin Wilson. Fusing Craig’s dynamic guitar work and production expertise with Robin’s rich, emotive vocals, their music sound is both powerful and distinctive. Their debut album blends modern and classic rock in music that is lush, atmospheric instrumentation, soulful melodies.

“I met Jeanette while doing community outreach in Myrtle Beach. She had been caught in the grip of chronic homelessness for years under the weight of mental health struggles that left her feeling isolated and deeply depressed. Over the years, her hope of finding stable housing faded as the systems that were supposed to help her repeatedly let her down. Her trust was shattered and when the chance for stable housing finally arrived, she couldn’t bring herself to believe it would truly change her life, so she turned it down. Just weeks later, her life was tragically and violently taken while she slept on a park bench at the bus station," says Robin Wilson.

“I was fortunate to be one of the few people she trusted to open up to, and her loss hit me deeply” Robin states. “The day after hearing about what happened to her, I wrote the lyrics to “Paper Ghost”, trying to make sense of the grief, the injustice, and the quiet connection I felt to her. It all worked perfectly along with the beautiful music that Craig composed. Hopefully it’s a voice for those who are not heard.”

Craig Anderson Snook played guitar in several popular 1980s bands, including Gross Negligence, while Robin, who led rock groups Skirt and Bachelors of Art (B.O.A.), adds depth and passion to their music. Craig’s intricate compositions provide the perfect backdrop for Robin’s voice to soar, creating immersive and atmospheric landscapes that push the boundaries of alternative rock.

Picking up where their 2022 eponymous debut EP left off, this album is a stunning collection of songs that dive deep into life and all the things that make us who and what we are. Earlier, the duo shared videos for 'Broken Arrow'. 'Enemy', the reverie-laden singles 'Define The Man' and '3's', and the nostalgic title track 'Pinup Girl', based on a deep longing for a past love, beautifully captured in the imagery of a weathered photograph.

The 'Pinup Girl' album is out now, available on CD via Bandcamp and digitally from fine online music platforms, including Spotify and Apple Music.

CREDITS
Written and performed by Craig Anderson Snook & Robin Wilson
© 2024 Craig Anderson Snook/Robin Wilson Snook (BMI)
Robin Wilson - vocals, other instruments
Craig Anderson Snook - guitars, other instruments
Recorded, mixed & produced by Craig Anderson Snook at 3’s in Myrtle Beach, SC
Mastered by Jay Matheson
Videos created and produced by The Yets
Album and website art by Robin Wilson
Website design by The Yets
Band photos by Gordon & Jill Backman
Publicity by Shameless Promotion PR

Alternative rock duo THE YETS share 'Broken Arrow' from sweeping debut album 'Pinup Girl'

February 27, 2025

Complementing their newly-released debut album 'Pinup Girl', South Carolina alternative rock duo The Yets present a new video for 'Broken Arrow'. Picking up where their 2022 eponymous debut EP left off, this album is a stunning collection of songs that dive deep into life and all the things that make us who and what we are.

Based in Myrtle Beach, The Yets features the creative synergy of guitarist-producer Craig Anderson Snook and vocalist Robin Wilson. Fusing Craig’s dynamic guitar work and production expertise with Robin’s rich, emotive vocals, their music sound is both powerful and distinctive. Their debut album blends modern and classic rock elements to create a sound that is fresh and timeless. Marked by lush, atmospheric instrumentation, soulful melodies, the duo now has a distinctive presence in the alternative rock scene.

"'Broken Arrow' depicts a journey of surrender, letting go of past struggles, and embracing inner peace. Bold imagery of archery – fletching, nock, and bowstrings—represent tension and conflict, which eventually fade into the “broken arrow” signifying release of that tension and the end of fighting. Referencing hemlock and phlox evokes a contrast in symbolism—hemlock, often associated with poison or death, and phlox, a flower representing harmony and unity –reinforcing the theme of duality in life and struggle," says Robin Wilson.

"It contrasts opposing forces - predator and prey (rabbit and fox, lion and lamb), good and bad (blessed and damned), and light and dark (dark night and dawn) - highlighting life’s inherent polarities. In the end, the victor’s prize is revealed as deceptive, “a poison in disguise”, suggesting that triumph may come with unforeseen, and possibly even harmful, consequences. Ultimately, 'Broken Arrow' reflects on the process of giving up the past, ceasing to fight, and finding rest in the face of life’s challenges described as being “asleep in the laurel”. In the end, it is the laurel wreath, symbolic of triumph, sharing hints of the bittersweet victory where peace is found through surrender rather than conquest."

Following the release of the conflict-themed video for 'Enemy' and the reverie-laden singles 'Define The Man' and '3's', the duo recently shared the title track, evoking a deep sense of nostalgia and longing for a past love, beautifully captured in the imagery of a weathered photograph. The mention of a “watermarked” photo suggests the passage of time and the fragility of memories having survived the elements, as the narrator recalls a moment where they can almost hear their loved one laughing behind the camera. This vivid scene transports us to a time and place filled with joy, warmth and connection.

Craig Anderson Snook, who played guitar for several popular bands in the 1980s, including Gross Negligence, brings decades of musical experience to the duo. Robin, well known for her extensive touring with rock groups Skirt and Bachelors of Art (B.O.A.), adds depth and passion to their music. Craig’s intricate compositions provide the perfect backdrop for Robin’s voice to soar, creating immersive and atmospheric landscapes that push the boundaries of alternative rock.

The 'Pinup Girl' album is available on CD via Bandcamp and digitally from fine online music platforms, including Spotify and Apple Music.

CREDITS
Written and performed by Craig Anderson Snook & Robin Wilson
© 2024 Craig Anderson Snook/Robin Wilson Snook (BMI)
Robin Wilson - vocals, other instruments
Craig Anderson Snook - guitars, other instruments
Recorded, mixed and produced by Craig Anderson Snook at 3’s in Myrtle Beach, SC
Mastered by Jay Matheson
Videos created and produced by The Yets
Album and website art by Robin Wilson
Website design by The Yets
Band photos by Gordon & Jill Backman
Publicity by Shameless Promotion PR

Alternative rock duo THE YETS release debut 'Pinup Girl' album & wistful video for title track

February 6, 2025

South Carolina alternative rock duo The Yets present their much-anticipated debut album 'Pinup Girl', released on February 7. Picking up where their 2022 eponymous debut EP left off, this is a stunning collection of songs that dives deep into life and all the things that make us who and what we are.

Based in Myrtle Beach, The Yets features the creative synergy of guitarist-producer Craig Anderson Snook and vocalist Robin Wilson. Fusing Craig’s dynamic guitar work and production expertise with Robin’s rich, emotive vocals, their music sound is both powerful and distinctive.

Showcasing their evolution as artists, this album blends modern and classic rock elements to create a sound that is fresh and timeless. Marked by lush, atmospheric instrumentation, soulful melodies, The Yets now have a distinctive presence in the alternative rock scene.

"Our 'Pinup Girl' album is a sonic journey from youth into adulthood and beyond, tracking thought and emotion all along the way. Relationships are no accidental traveling companion to the music since, after all, that’s what life is really all about. Not just our relationships with each other, but our relationships with matters spiritual and universal in nature," says Robin Wilson.

"Although there is a special meaning in each song for us, broad inclusion awaits all who listen carefully. We believe there’s a little something here for everyone and we hope you catch a glimpse of your reality in our 'Pinup Girl'."

The Yets recently shared 'Enemy', revolving around internal conflict, one’s own darker impulses and the paradox of freedom and destruction towards a path towards self-realization. Earlier, they shared the reverie-laden singles 'Define The Man' and '3's', blending modern and classic rock elements to create music that feels both fresh and timeless.

The duo also present a fresh video for the title track, evoking a deep sense of nostalgia and longing for a past love, beautifully captured in the imagery of a weathered photograph. The mention of a “watermarked” photo suggests the passage of time and the fragility of memories having survived the elements, as the narrator recalls a moment where they can almost hear their loved one laughing behind the camera. This vivid scene transports us to a time and place filled with joy, warmth and connection.

References to “Seabrook salt and the wind in your hair” paint a picturesque setting, emphasizing the carefree nature of their relationship. The narrator holds this memory close, expressing how much they truly care. The lines about a “forties pinup” and a personal “Vargas girl” highlight the beauty and idealization of the girls in the photo, representing not just a romantic interest but an ideal that meant the world to the narrator.

Reflecting on the bittersweet nature of these memories, the narrator recognizes that while they were once perfect, things ultimately came undone. Grappling with the fading of such a meaningful moment from the minds eye, the lyrics express a deep affection for the memory itself while feeling the pain of loss and the desire to “rewind the film to the very start” to relive those cherished times. There is a yearning to return to moments of happiness and love that now feel out of reach.

Ultimately, reminiscing about a perfect love that now exists as memories underlines the fleeting beauty of a relationship, capable of evoking both a sense of joy and a poignant ache for what has been lost.

In 2022, The Yets' critically acclaimed eponymous EP was praised for its melodic sophistication and emotional resonance. Craig Anderson Snook, who played guitar for several popular bands in the 1980s, including Gross Negligence, brings decades of musical experience to the duo. Robin, well known for her extensive touring with rock groups Skirt and Bachelors of Art (B.O.A.), adds depth and passion to their music. Craig’s intricate compositions provide the perfect backdrop for Robin’s voice to soar, creating immersive and atmospheric landscapes that push the boundaries of alternative rock.

As of February 7, 'Pinup Girl' is available on CD via Bandcamp and digitally from fine online music platforms, including Spotify and Apple Music.

CREDITS
Written and performed by Craig Anderson Snook & Robin Wilson
© 2024 Craig Anderson Snook/Robin Wilson Snook (BMI)
Robin Wilson - vocals, other instruments
Craig Anderson Snook - guitars, other instruments
Recorded, mixed and produced by Craig Anderson Snook at 3’s in Myrtle Beach, SC
Mastered by Jay Matheson
Videos created and produced by The Yets
Album and website art by Robin Wilson
Website design by The Yets
Band photos by Gordon & Jill Backman
Publicity by Shameless Promotion PR

Dream-rock duo THE YETS 'Pinup Girl' debut album is out Now.

January 8, 2025

South Carolina alternative rock duo The Yets presents 'Enemy', the final single released ahead of their debut album 'Pinup Girl', out on February 7. Revolving around internal conflict, self-destruction, and the battle against one’s own darker impulses, 'Enemy' wrestles with the destructive forces that lie within.

The Yets features the creative synergy of guitarist-producer Craig Anderson Snookand vocalist Robin Wilson, both based in Myrtle Beach.

"Realizing your greatest adversary is yourself presents something we all confront at some point. The idea of being one’s “own worst enemy” is central; entrapment in a vicious cycle of self-sabotage and isolation," says Robin Wilson.

"Lyrically exploring the intoxicating allure of solitude, dancing alone symbolizes both freedom and self-deception. Meanwhile, lurking in the background is the ever-present enemy within waiting to resurface, stronger perhaps than ever before. Plagued by internal warfare forged of past fears and tendencies, corrosive thoughts haunt us even as we attempt to break free from our former selves, now feeling distant and ghost-like."

Despite the dark tone, there’s a sense of clarity emerging from the struggle. Acknowledging what once haunted them no longer wields such power, a new spirit signifying growth and self-awareness evolves. The darkness remains, but is now understood rather than feared in the struggle for self-liberation.

The song flirts with the paradox of freedom and destruction, where overcoming internal demons becomes the path towards self-realization. Themes of identity, inner strength, and transformation are woven throughout, with the final message being one of confronting, accepting, and ultimately moving beyond the internal chaos to a place we are no longer the “Enemy”.

As of January 8, 'Enemy' will be available from fine online music stores and streamable via Spotify. The full album, out February 7, can be obtained digitally or on CD directly via Bandcamp.

CREDITS
Written and performed by Craig Anderson Snook & Robin Wilson
© 2024 Craig Anderson Snook/Robin Wilson Snook (BMI)
Robin Wilson - vocals, other instruments
Craig Anderson Snook - guitars, other instruments
Recorded, mixed and produced by Craig Anderson Snook at 3’s in Myrtle Beach, SC
Mastered by Jay Matheson
Videos created and produced by The Yets
Album and website art by Robin Wilson
Website design by The Yets
Band photos by Gordon & Jill Backman
Publicity by Shameless Promotion PR

South Carolina's THE YETS share providential single "3's" with superb video, previewing debut album

November 19, 2024

South Carolina-based alternative rock outfit The Yets presents their new single "3's", an evocative, haunting song that recounts the story of a circus performer teetering on a highwire, using her precarious balance as a powerful metaphor for the challenges of life.

Previewing their debut album 'Pinup Girl', to be released in February, this new single arrives on the trail of the reverie-laden lead track, 'Define The Man'. Both offerings showcase their evolution as artists, blending modern and classic rock elements to create music that feels both fresh and timeless.

Based in Myrtle Beach, The Yets features the creative synergy of guitarist-producer Craig Anderson Snook and vocalist Robin Wilson, both natives of the state. Their collaboration fuses Craig’s dynamic guitar work and production expertise with Robin’s rich, emotive vocals, resulting in a sound that is both powerful and distinctive. Further highlighted by their multi-instrumental performance abilities, The Yets have developed a sound which is truly their own. From composing to performing to production, Craig and Robin are a “duo” in the most genuine sense of the word.

As the song "3's" unfolds, the lyrics become a vivid illustration of her life as a performer – each line reflecting the beauty and danger of her art. The imagery of the high wire evokes a sense of tension and vulnerability, symbolizing the constant struggle to maintain balance amidst the ups and downs of humanity. She reflects on the thrill of the spotlight and the applause that once filled the air, eerily acknowledging the solitude that accompanies the act.

The chorus introduces the central theme of “3’s”, capturing the idea that life’s challenges often come in waves-trinity, calamity, and the search for serenity amidst it all. Her realization that no one can save her from herself metaphorically deepens as she ponders the illusion of control and the fragility of her existence. Ultimately, the performer recognizes the beauty of her struggles yet understands she must face them alone. Capturing the essence of resilience and the complexity of life, the song leaves its listeners with a sense of empathy and introspection, as they traverse high wires of their own.

"Life is a three-ring circus, where ego and pride take center-stage, performing illusions of perfection until the act unravels, revealing the calamity beneath. This song captures the tension between the false perfection of the ego and the inevitable unraveling of that facade, and also explores the discord between the constructed self-image and the underlying truth of human vulnerability," says Robin Wilson.

Craig Anderson Snook adds, "This song took on new dimensions for me when we did the video. Robin's theme evolved into images that conjured even more "3's" in my mind ... earth, fire, sky ... birth, death, afterlife... body, soul, spirit ... the list could go on. Musically, it crosses a few interesting borders from doom, to joy, to mystery; in sound."

In 2022, The Yets made their debut with a critically acclaimed eponymous EP, praised for its melodic sophistication and emotional resonance. They are now releasing their full-length album, "Pinup Girl", which showcases their evolution as artists, blending modern and classic rock elements to create a sound that feels both fresh and timeless. Their music is marked by lush, atmospheric instrumentation, soulful melodies, and a seamless fusion of modern and classic rock influences, establishing The Yets as a distinctive presence in the alternative rock scene.

Craig Anderson Snook, who played guitar for several popular bands in the 1980s, such as Gross Negligence, brings decades of musical experience to the duo. Robin, well known for her extensive touring with rock groups Skirt and Bachelors of Art (B.O.A.), adds depth and passion to their music. Craig’s intricate compositions provide the perfect backdrop for Robin’s voice to soar, creating immersive and atmospheric landscapes that push the boundaries of alternative rock.

As of November 19, the "3's" single will be available fine online music stores and streamable via Spotify. The full album, out February 7, can be obtained digitally or on CD directly from the band via Bandcamp.

CREDITS
Written and performed by Craig Anderson Snook & Robin Wilson
© 2024 Craig Anderson Snook/Robin Wilson Snook (BMI)
Robin Wilson - vocals, other instruments
Craig Anderson Snook - guitars, other instruments
Recorded, mixed and produced by Craig Anderson Snook at 3’s in Myrtle Beach, SC
Mastered by Jay Matheson
Videos created and produced by The Yets
Album and website art by Robin Wilson
Website design by The Yets
Band photos by Gordon & Jill Backman
Publicity by Shameless Promotion PR

US alt-rock duo THE YETS announce sophomore album, sharing lead track 'Define The Man'

October 22, 2024

South Carolina-based alternative rock duo The Yets presents their new single 'Define The Man', a reverie-laden appetizer previewing the main course. Their debut album 'Pinup Girl', to be released in the new year, showcases their evolution as artists, blending modern and classic rock elements to create music that feels both fresh and timeless.

Based in Myrtle Beach, The Yets features the creative synergy of guitarist-producer Craig Anderson Snook and vocalist Robin Wilson, both natives of the state. Their collaboration fuses Craig’s dynamic guitar work and production expertise with Robin’s rich, emotive vocals, resulting in a sound that is both powerful and distinctive. Further highlighted by their multi-instrumental performance abilities, The Yets have developed a sound which is truly their own. From composing to performing to production, Craig and Robin are a “duo” in the most genuine sense of the word.

"This is an introspective and emotive song capturing the complex feelings of an adult women grappling with the distant memory of a man she loved. Set against the backdrop of her childhood bedroom, the song creates an intimate atmosphere that draws listeners into her reflective state," says Robin Wilson.

"As she lies in the bed of her youth, surrounded by relics of her past, the verses paint vivid images of a man who was physically present yet emotionally absent. There is a longing for understanding woven into a tapestry of regret as she questions who he truly was and how his absence shaped her identity."

The chorus rises with poignant intensity, expressing her struggle to reconcile the man she barely knew with the echoes of his influence in her life. It embodies her desire to understand him – to “define the man”- even as she acknowledges it’s too late. The melody swells with emotion, blending sorrow and acceptance, as she confronts the impact of their incomplete relationship on her present-day self.

In 2022, The Yets made their debut with a critically acclaimed eponymous EP, praised for its melodic sophistication and emotional resonance. They are now ready to release their full-length album 'Pinup Girl', which showcases their evolution as artists, blending modern and classic rock elements to create a sound that feels both fresh and timeless. Their music is marked by lush, atmospheric instrumentation, soulful melodies, and a seamless fusion of modern and classic rock influences, establishing The Yets as a distinctive presence in the alternative rock scene.

Craig Anderson Snook, who played guitar for several popular bands in the 1980s, such as Gross Negligence, brings decades of musical experience to the duo. Robin, well known for her extensive touring with rock groups Skirt and Bachelors of Art (B.O.A.), adds depth and passion to their music. Craig’s intricate compositions provide the perfect backdrop for Robin’s voice to soar, creating immersive and atmospheric landscapes that push the boundaries of alternative rock.

As of October 22, the 'Define The Man' single will be available fine online music stores and streamable via Spotify. The full album, out on February 7, can be obtained digitally or on CD directly from the band via Bandcamp.

CREDITS
Written and performed by Craig Anderson Snook & Robin Wilson
© 2024 Craig Anderson Snook/Robin Wilson Snook (BMI)
Robin Wilson - vocals, other instruments
Craig Anderson Snook - guitars, other instruments
Recorded, mixed and produced by Craig Anderson Snook at 3’s in Myrtle Beach, SC
Mastered by Jay Matheson
Videos created and produced by The Yets
Album and website art by Robin Wilson
Website design by The Yets
Band photos by Gordon & Jill Backman
Publicity by Shameless Promotion PR