Frontiers Music Srl is pleased to announce the signing of Germany's rising rock force VELVET RUSH. To celebrate the announcement, the band has released their new single and accompanying video, “Nature Of The Beast,” available below.
Singer Sandra Lian comments:
“'Nature Of The Beast' is about the constant search for a secret formula. People watch, analyze and question every move, trying to figure out what makes someone succeed. In today’s world, it’s easier than ever to judge, comment and criticize from behind a screen, but not everyone is willing to put in the work.”
She continues, “The song reflects my belief that there is no magic recipe. It’s about self-belief, resilience, determination and having the confidence to trust your own path, even when others doubt it. The things that truly make a difference can’t be copied; they have to come from deep within. That’s the 'Nature Of The Beast.'”
About signing to Frontiers, Lian adds:
“I’m also very excited to be joining the label Frontiers Music Srl and starting this new chapter together. From the beginning, I felt a genuine connection with the team and their vision. Frontiers has such a strong legacy in rock music, and I’m grateful for the opportunity to be part of it. I’m looking forward to sharing this journey and the music that’s still to come.”
Watch the Official Video for “Nature Of The Beast”
Hailing from Hamburg, Germany, VELVET RUSH are breathing new life into modern rock with a sound rooted in blues-infused hard rock, '70s attitude, and contemporary energy. Fronted by the charismatic Sandra Lian, whose powerful and untamed vocals sit at the heart of the band's identity, VELVET RUSH combine authenticity, groove, and raw emotion into a sound that feels both timeless and fresh.
Alongside guitarist James Moncur, bassist Tim Black, and drummer Daniel Rothe, Lianleads a band whose electrifying chemistry has quickly earned them a reputation as one of the most compelling live acts on the European rock circuit.
The band recorded their music at Hamburg's renowned Chameleon Studios with acclaimed producer Eike Freese (Deep Purple, Simple Minds, Slash, Status Quo), crafting a sound packed with driving guitars, memorable hooks, and undeniable energy.
Their debut single, “Euphonia,” immediately attracted international attention, earning Classic Rock Magazine UK's “Best Rock Song of the Week” accolade in October 2024. Momentum continued with the release of their debut album ‘Trail Of Gold’ in September 2025, which received widespread acclaim and was highlighted as a “Tip of the Month” and “Tip of the Year” by leading rock publications including Classic Rock, Rocks, and Rock Hard.
Onstage, VELVET RUSH have continued their rapid ascent, sharing stages with Jerry Cantrell, touring Europe alongside The Vintage Caravan, and appearing at major festivals including Rockharz. The band's calendar for 2026 includes appearances at Wacken Open Air, Maid of Stone Festival, Riverside Festival, and Osteguna Rock Vital Fest, alongside a coveted support slot on Rose Tattoo's final European tour. Please find the full list of dates below.
VELVET RUSH Live:
Supporting Rose Tattoo
July 21 - Tilburg, Netherlands @ O13
July 22 - Leiden, Netherlands @ Nobel
July 24 - Leipzig, Germany @ Parkbühne
July 26 - Osnabrück, Germany @ Hyde Park
August 1 - Oslo, Norway @ Rockefeller
August 4 - Bochum, Germany @ Zeche
August 5 - Frankfurt, Germany @ Batschkapp
August 6 - Pratteln, Switzerland @ Z7 Summer Nights
August 7 - Cologne, Germany @ Live Music Hall
August 11 - Kaiserslautern, Germany @ Kammgarn
August 12 - Munich, Germany @ Backstage Werk
August 14 - Graz, Austria @ PPC
August 15 - Budapest, Hungary @ Barba Negra
August 16 - Kraków, Poland @ Kwadrat
August 18 - Berlin, Germany @ Astra
August 19 - Braunschweig, Germany @ Westand
August 20 - Hamburg, Germany @ Markthalle
Festivals
June 26 - Butjadingen, Germany @ Rock on Isens
June 27 - Burglengenfeld, Germany @ Steinbrucharena Open Air
July 3 - Wieslet, Germany @ Datscha OA
July 5 - Oldenburg, Germany @ Burning Pants Festival
July 11 - Nideggen, Germany @ Tollrock
July 18 - Jüterbog, Germany @ Motorcycle Jamboree
July 19 - Maidstone, England @ Maid of Stone
July 29 - Wacken, Germany @ Wacken Open Air
August 13 - Eisfeld, Germany @ Woodstock Forever
August - Mönchberg, Germany @ Rock im Bad (date TBA)
August 22 - Obrigheim/Pfalz, Germany @ Rock im Hinterland
August 23 - Aarburg, Switzerland @ Riverside Festival
September 5 - Brüggen Alst, Germany @ Bongert OA
September 11 - Marienmünster, Germany @ Rock n Revel
December 18 - Hamburg, Germany @ Lordfest
With a second studio album coming soon, VELVET RUSH are only just getting started. Armed with grit, passion, and undeniable attitude, the band are poised to become one of the defining new voices in modern hard rock.
VELVET RUSH are:
Sandra Lian
Tim Black
James Moncur
Daniel Rothe