Leading independent rock label, Ash Avildsen’s Sumerian Records has announced a joint venture with Jonnie Forster’s The Penthouse, dubbed The Penthouse South. With a focus on Nashville sounds, the first release is Willacoochee, Georgia’s RVSHVD, already a streaming juggernaut with over 100 million streams across platforms and 1.3 million organic TikTok followers.
Forster explains,
“The Nashville community has welcomed us since the day we arrived. We wanted to double down to expand, bringing more opportunities to outlier talent that have unique voices and stories to tell. The fact that Sumerian has built their reputation on this vision and same “no B.S.” attitude, we couldn’t be more energized to launch The Penthouse South with Ash and his team.”
Avildsen adds,
“What Jonnie has built with his artists, producers, and songwriters at The Penthouse is simpatico with Sumerian- a punk attitude with a family spirit, championing unique voices while crossing genre lines. What we have done with Sumerian in the rock, alternative and metal realms, we see The Penthouse doing with southern music. I am thrilled to partner with another creative label owner who understands nothing is more exciting than passionate originality. “
The new label's first release is the RVSHVD single "Cottonmouth," with its brand new video premiere today. Watch below:
Forster explains,
“The Nashville community has welcomed us since the day we arrived. We wanted to double down to expand, bringing more opportunities to outlier talent that have unique voices and stories to tell. The fact that Sumerian has built their reputation on this vision and same “no B.S.” attitude, we couldn’t be more energized to launch The Penthouse South with Ash and his team.”
Avildsen adds,
“What Jonnie has built with his artists, producers, and songwriters at The Penthouse is simpatico with Sumerian- a punk attitude with a family spirit, championing unique voices while crossing genre lines. What we have done with Sumerian in the rock, alternative and metal realms, we see The Penthouse doing with southern music. I am thrilled to partner with another creative label owner who understands nothing is more exciting than passionate originality. “
Following the RVSHVD release later this month will be electrifying North Carolina rocker, Sam Pounds. Pounds, a frequent collaborator with Jamie Foxx, is fresh off producing, writing, and performing the end title song to NETFLIX’s DAY SHIFT.
Look out for further news on several additional joint label ventures with Sumerian Music Group that they will be announcing before the end of the year.
About The Penthouse:
The Penthouse is a Los Angeles based music company founded by Jonnie Forster. Operating as a record label, management company, recording studio, and song publisher, the company has created a haven for its clients to create, develop, and globally distribute their art throughout the world
About Sumerian Records
Since its formation in 2006 by founder and CEO, Ash Avildsen, Sumerian Records has firmly cemented itself as the leading independent label for artists from within the Rock and Alternative genres. Sumerian Records is home to some of modern alternative music’s biggest names including Poppy, Animals As Leaders, Bad Omens, Palaye Royale, Nita Strauss, Sleeping With Sirens, Bones UK and The Smashing Pumpkins. Their hands on, artist-first approach has led to 2 x RIAA Gold certified singles 5.5 billion artist streams, and 4 Grammy nominations. Their sister division, Sumerian Films is also responsible for cult classic film “American Satan” and subsequent smash hit episodic TV sequel “Paradise City”.
Find Sumerian Records Online
