Fresh off the release of his powerful and hopeful new song “Make It Love,” Red Van Records artist Levi Hummon teams up with CMT to premiere a captivating music video that radiates vibrancy and emotion. Available on all platforms today, the video starts with a monochromatic palette, but as the song builds, the visuals transform, blooming into a kaleidoscope of colors that showcase the song's message of optimism and connection. Directed by Nikki Fletcher, watch the video below.
“The video is representative of the simplicity and beauty of the song,” said Hummon. “It’s really just four layers of instruments and vocals, and the element of the string quartet behind me—I think it feels so classy, cool, and contemporary. The performance video transforms from black and white to color and has a Wizard of Oz effect. It’s super beautiful, and that’s what the song is to me. The video feels elegant, and I’m so excited to partner with my friends at CMT to premiere this video to the world.”
“Make It Love” embodies the enduring power of love. Co-written with his father, Grammy Award-winning writer Marcus Hummon, and the late Andrew Dorff, this powerful love song is a much-needed reminder of the beauty and strength of love.
Music Row Magazine said of the song, "Make It Love," it is “a hopeful, moving pop ode to curing the world’s ills with love. Very, very pretty and thoroughly enjoyable from the opening acoustic guitar notes to the string embellished finish.”
In addition to the new song and video, Hummon will soon join his friend and collaborator, Walker Hayes, for select shows on his Same Drunk Tour. The pair can currently be heard on Hummon’s hit single “Paying For It,” which they co-wrote with producer Eric Arjes. The song has more than 30 million streams and inspired a dance that became a TikTok sensation.
Levi Hummon Releases Hopeful New Song "Make It Love"
Singer-songwriter Levi Hummon is set to captivate hearts with his hopeful new song, “Make It Love.” This powerful song, reminds us of the beauty and strength that come from love.
Co-written with Hummon’s father, Grammy Award winner Marcus Hummon, and the late Andrew Dorff, “Make It Love” is a heartfelt plea to transform the tears, fears and hurts of life into a celebration of love.
‘“Make It Love’ is one of the first songs I ever wrote when I came back to Nashville after transferring from Eckerd College in Florida,” said Hummon. “I wrote it in 2015 with my dad and the late great Andrew Dorff.”
“I’ve been performing the song for years, and it opened so many doors for me as an artist, but I never released it, and it never went away. When Kevin Jonas Sr. heard it for the first time, he told me we had to revisit the song, and with Andrew’s passing, he knew how important it was to get it right. Eric Arjes crushed the song's production and added real strings to make it even better. It’s one of my favorite songs I’ve ever written, and I’m so excited for the world to hear it.”
“Make It Love” showcases Hummon's signature blend of soulful vocals and heartfelt storytelling. Lyrics like “Take the tears in the careless world, take the fears and all the hurt, and let’s just make it love” resonate deeply, offering a message of hope and resilience.
The release of “Make It Love” marks another milestone in Hummon’s burgeoning career. His current single, “Paying For It,” with Walker Hayes, continues to impact the country charts.
ABOUT LEVI HUMMON:
With more than 175 million global streams, Hummon is a genre-bending artist and songwriter who continues to grow his audience on tour, through his social platforms, playlisting and craft-songwriting. The first artist signed to Red Van Records and managed by Jonas Group Entertainment, Hummon has written songs for Steven Tyler, Tim McGraw, and many more including his recent global No. 1, “Somebody,” recorded by K-Pop superstar D.O. from the group EXO. Along with those, the Nashville natives’ own catalog, includes the multi-million streamed “Good Riddance” and “Paying For It” featuring Walker Hayes, have earned Hummon wide-spread acclaim. For more information visit https://www.levihummon.com
