Fresh off the release of his powerful and hopeful new song “Make It Love,” Red Van Records artist Levi Hummon teams up with CMT to premiere a captivating music video that radiates vibrancy and emotion. Available on all platforms today, the video starts with a monochromatic palette, but as the song builds, the visuals transform, blooming into a kaleidoscope of colors that showcase the song's message of optimism and connection. Directed by Nikki Fletcher, watch the video below.
“The video is representative of the simplicity and beauty of the song,” said Hummon. “It’s really just four layers of instruments and vocals, and the element of the string quartet behind me—I think it feels so classy, cool, and contemporary. The performance video transforms from black and white to color and has a Wizard of Oz effect. It’s super beautiful, and that’s what the song is to me. The video feels elegant, and I’m so excited to partner with my friends at CMT to premiere this video to the world.”
“Make It Love” embodies the enduring power of love. Co-written with his father, Grammy Award-winning writer Marcus Hummon, and the late Andrew Dorff, this powerful love song is a much-needed reminder of the beauty and strength of love.
Music Row Magazine said of the song, "Make It Love," it is “a hopeful, moving pop ode to curing the world’s ills with love. Very, very pretty and thoroughly enjoyable from the opening acoustic guitar notes to the string embellished finish.”
In addition to the new song and video, Hummon will soon join his friend and collaborator, Walker Hayes, for select shows on his Same Drunk Tour. The pair can currently be heard on Hummon’s hit single “Paying For It,” which they co-wrote with producer Eric Arjes. The song has more than 30 million streams and inspired a dance that became a TikTok sensation.
