Jenna Paulette & Justin Boots Launch “Sunrise and Sunset Boots”

Jenna Paulette didn’t set out to create cowgirl music and apparel that’s both functional and appealing, however as she has juggled working on ranches and on tour, the cowgirl and songstress created where she saw the need.
 
With her new boot line in partnership with Justin Boots, Sunrise and Sunset Boots, launching today, just like her music, the boots are designed for cowgirls who work hard from sunup to sundown, and are meant to be worn everywhere from the ranch to the stage.
 
“It’s a dream come true to create this line with Justin,” Paulette shares. “It’s a cowboy boot, with a spur lip and durable sole, made for work but pretty enough to wear out on the town. The Sunrise And Sunset boot – excited to see them live up to their name!”
 
Crafted with honey roughout leather in Justin’s El Paso, Texas factory, the boots come in 11” and 17” heights, and are built for durability, style and function. Each pair features a spur ledge, pull holes and a traditional leather outsole, making them perfect for cowgirls who need boots as hardworking as they are. Boots are available at JustinBoots.com.
 
Paulette’s headlining Horseback Acoustic Tour will continue through the summer. The tour, which initially traversed her home region of Texas and Oklahoma, will make additional stops in Clinton, Wisconsin, Chicago, Illinois and Jacksonville, Illinois on June 18, 19 and 20, respectively.
 
At each tour stop, fans will have a chance to sign up and win a gift card valid for the purchase of one CowboyGirl shirt and pair of Justin boots, courtesy of Justin Boots and Ely Cattleman. Fans will sign up at the merch table and must be present to win. For more information and tickets, visit JennaPaulette.com.

Upcoming Shows:
May 25 // Ft Worth, TX // Cowtown Unplugged
May 27 // Nashville, TN // Grand Ole Opry House
June 18 // Clinton, WI // The Room at Boxcars*
June 19 // Chicago, IL // Carol’s Pub *
June 20 // Jacksonville, IL // Twisted Tree Music Hall *
Aug 8 // Manhattan, KS // Rock The Plains Festival
*Horseback Acoustic Tour date
 
About Jenna Paulette: 
A CMT Next Women of Country honoree and an Apple Music’s Country Riser, singer-songwriter Jenna Paulette — a cowgirl who came of age amid the gritty realities of ranch life — is part of Nashville’s growing wave of female artists who are rewriting the rules and charting their own paths. Paulette settled in Nashville in 2015, where she struck up a mentorship with Ashley Gorley – a veteran songwriter with 80+ No. 1 tunes under his belt – which ultimately led to her publishing deal with Sea Gayle Music in June 2021. Since collaborating with songwriters Will Bundy, Rhett Akins and Jessie Jo Dillion, as well as opening for Mason Ramsey, Parmalee, John Michael Montgomery, Clay Walker and most recently Aaron Watson, Paulette has landed brand partnerships with Justin Boots, Boot Barn, Ely Cattleman and Ranch Water.
 
With the arrival of her debut album The Girl I Was in 2023, Grammy.com remarked the project as “transformative,” noting it “fuses the sounds of Twain and Miranda Lambert, tackling mental health with the somber ‘You Ain't No Cowboy’ and waxing philosophical on ‘Country In The Girl.’” She continued to spotlight her authentic western lifestyle last year, performing the national anthem at the National Finals Rodeo, making her Grand Ole Opry Debut and performing in multiple festivals including CMA Fest. Paulette recently signed with independent label Leo33. Paulette’s sophomore album, Horseback, is available everywhere now. For more information, visit www.jennapaulette.com.

Jenna Paulette & Justin Boots Rally Fans to Support the Justin Cowboy Crisis Fund

When country music songstress Jenna Paulette partnered with Justin Boots last year, Taylor Morton, Public Relations Manager at Justin Boots cited her “unwavering commitment to authentic storytelling” for the inspiration behind the partnership, promising to go beyond just boots with “a shared dedication to celebrating the western way of life.”
 
Nearly a year later, the country singer from Lewisville, Texas is making good on that promise – holding true to her cowgirl roots and giving back to the Justin Cowboy Crisis Fund through a multi-faceted campaign. The campaign, which kicked off Tuesday, May 7, received national attention with an Alltroo branded car at NASCAR’s North Wilkesboro All-Star Weekend on Sunday, May 19. It will culminate in a lucky fan and their guest winning a trip to join Paulette in Las Vegas during the 2024 National Finals Rodeo in December complete with their own custom pair of Justin Boots. 
 
"It was really cool for me to learn about the Justin Cowboy Crisis Fund, as a professional athlete. It was really hard for me to imagine doing what I did and not having immediate medical attention in the stadium or proper care in the event of an injury following a game,” remarks Kyle Rudolph, former NFL player and co-founder of Alltroo. “It's really cool to learn about how the Justin Cowboy Crisis Fund gives these riders the care and attention they deserve when putting their livelihood on the line in these rodeos."
 
Alltroo is a professional fundraiser that helps nonprofits supercharge their fundraising efforts and gain access to a new community of donors through custom giveaways, known as "Rallies." This Rally is live now and will run through Sept. 3, 2024. Fans who donate to support the Justin Cowboy Crisis Fund will receive a designated number of entries for each donation amount, ranging from 40 entries for a $10 donation to 8,000 entries for a $500 donation. View full details HERE.
 
The Justin Cowboy Crisis Fund provides need-based financial assistance to athletes injured through their participation in professional rodeo. To-date, they have awarded nearly $9.5 million to more than 1,350 injured rodeo athletes and their families.

Kyle Rudolph (Co-Founder of Alltroo), NASCAR’s Bubba Wallace and Jenna Paulette joined forces on Sunday, May 19 at North Wilkesboro’s All-Star Weekend to raise money for the Justin Cowboy Crisis Fund | Photo Courtesy of Justin Boots

About Jenna Paulette: 
A CMT Next Women of Country honoree and an Apple Music’s Country Riser, singer-songwriter Jenna Paulette — a cowgirl who came of age amid the gritty realities of ranch life — is part of Nashville’s growing wave of female artists who are rewriting the rules and charting their own paths. Paulette settled in Nashville in 2015, where she struck up a mentorship with Ashley Gorley – a veteran songwriter with 60+ No. 1 tunes under his belt – which ultimately led to her publishing deal with Sea Gayle Music in June 2021. Since collaborating with songwriters Will Bundy, Rhett Akins and Jessie Jo Dillion, as well as opening for Mason Ramsey, Parmalee, John Michael Montgomery, Clay Walker and most recently Aaron Watson, Paulette has landed brand partnerships with Justin Boots, Boot Barn, Ely Cattleman and Ranch Water.
 
The deluxe version of her debut album, The Girl I Was (Red Dirt Deluxe), is available now, showcasing Paulette’s finely calibrated blend of toughness and sensitivity in tracks like “Country In The Girl” and “Pretty Ugly.” Wearing her heart on her sleeve, Grammy.com remarked The Girl I Was as “transformative,” noting it “fuses the sounds of Twain and Miranda Lambert, tackling mental health with the somber ‘You Ain't No Cowboy’ and waxing philosophical on ‘Country In The Girl.’” As Paulette continues to tease her sophomore project, she most recently released “Darlin’” and “Hang Your Hat.” She continued to spotlight her authentic western lifestyle last year, performing the national anthem at the National Finals Rodeo, making her Grand Ole Opry Debut and performing in multiple festivals including CMA Fest. Paulette recently signed with independent label Leo33. For more information, visit www.jennapaulette.com.
 
About Alltroo:
Alltroo was founded by former NFL tight end Kyle Rudolph, current NHL left wing Jason Zucker of the Nashville Predators and two additional business partners. Since 2021, Alltroo has raised more than $4M for charities across the United States and Canada. For more information, visit www.alltroo.com.

Jenna Paulette Announces Partnership with Justin Boots

Paulette Joins Reba McEntire and George Strait as the 
Only Artists Partnered w/ the Beloved Boot Brand

Jenna Paulette’s trademark mix of grit and vulnerability are simply a result of her Texas cowgirl upbringing. It’s that genuineness that has endeared Paulette to Music City, making her a perfect fit for her recently announced partnership with beloved cowboy boot brand, Justin Boots. The deal places Paulette alongside country icons Reba McEntire and George Strait as the only entertainers partnered with the brand.
 
For Paulette, the partnership is a dream realized. Having worn the boots while growing up and working cattle, Paulette reflects, “Justin Boots…gosh I wore Ropers to work in and that’s why I put ‘new Justin Boots’ in my song ‘Country In the Girl.’ I really believe that song helped me find my footing with my audience.
 
“This partnership means the world to me, from what Justin does for Rodeo Athletes to the way they represent agriculture and support the future of it. It’s an honor to get to further the heart of their brand together. I can’t wait to see what we do.”
 
“We are excited to announce our partnership with Jenna Paulette. Jenna’s unwavering commitment to authentic storytelling and her deep connection with her fans perfectly aligns with the core values of Justin Boots,” said Taylor Morton, Public Relations Manager at Justin Boots. “This partnership goes beyond just boots - it signifies a shared dedication to celebrating the western way of life. We are immensely proud to welcome Jenna to the Justin family and are thrilled to be part of Jenna’s journey.” 
 
“I’m so honored to be named among just two other artists that have represented the cowboy so authentically in country music. George Strait and Reba McEntire have been on the forefront of my mind as an artist as I have charted my path,” Paulette adds in awe. “They live what they sing, nothing can be more important to me than that, and now my name will be on a short list with theirs as partners for the Justin Brand. What a dream.“
 
Paulette arrived March 31 with her debut album The Girl I Was, which gained critical acclaim, with Billboard noting she’s a “worthy contender in a new crop of artists weaving their unique perspectives and backgrounds into their music.” A 2022 CMT Next Women of Country and March Apple Country Riser of the Month, Paulette reflects on heartbreak and redemption with a delivery that’s reminiscent of her greatest musical heroes – Gene Autry, The Chicks and Miranda Lambert among them. 

About Jenna Paulette:
A CMT Next Women of Country in 2022 and Apple Music’s Country Riser of the Month for March, singer-songwriter Jenna Paulette — a cowgirl who came of age amid the gritty realities of ranch life — is part of Nashville’s growing wave of female artists who are rewriting the rules and charting their own paths. Her finely calibrated blend of toughness and sensitivity is on full display in tracks like “Country in the Girl” and “Pretty Ugly.” Her most recent single, "Anywhere the Wind Blows," gives a glimpse into Paulette's songwriting abilities and is a whimsical reflection on her mainstream presentation of western living. Paulette settled in Nashville in 2015, where she struck up a mentorship with Ashley Gorley – a veteran songwriter with 50+ No. 1 tunes under his belt – which ultimately led to her publishing deal with Sea Gayle Music in June 2021. Since collaborating with songwriters Will Bundy, Ashley McBryde, Rhett Akins and Jessie Jo Dillion, as well as opening for Mason Ramsey, Parmalee, John Michael Montgomery, Clay Walker and most recently Aaron Watson, Paulette has landed brand partnerships with Justin Boots, Boot Barn, Oak and Eden Whiskey and Ranch Water. Last year, Paulette continued to spotlight her authentic western lifestyle, performing the national anthem at the Professional Bull Riding World Finals; as well as day working on ranches across Texas, securing opening slots and performing in multiple festivals including CMA Fest. With her debut album, The Girl I Was, available now, Paulette continues building her audience as fans get a deeper look into who she is as an artist.
 
About Justin Boots:
Justin Boots is a brand of western footwear that was founded in 1879 by H.J. Justin. The company is headquartered in Fort Worth, Texas, and produces a wide range of boots for both men and women, including cowboy boots, work boots, and casual shoes. Justin Boots is known for its high-quality craftsmanship and use of premium materials, and has a reputation for being a trusted brand in the western footwear market. For more information, visit justinboots.com. 
 
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