When country music songstress Jenna Paulette partnered with Justin Boots last year, Taylor Morton, Public Relations Manager at Justin Boots cited her “unwavering commitment to authentic storytelling” for the inspiration behind the partnership, promising to go beyond just boots with “a shared dedication to celebrating the western way of life.”
Nearly a year later, the country singer from Lewisville, Texas is making good on that promise – holding true to her cowgirl roots and giving back to the Justin Cowboy Crisis Fund through a multi-faceted campaign. The campaign, which kicked off Tuesday, May 7, received national attention with an Alltroo branded car at NASCAR’s North Wilkesboro All-Star Weekend on Sunday, May 19. It will culminate in a lucky fan and their guest winning a trip to join Paulette in Las Vegas during the 2024 National Finals Rodeo in December complete with their own custom pair of Justin Boots.
"It was really cool for me to learn about the Justin Cowboy Crisis Fund, as a professional athlete. It was really hard for me to imagine doing what I did and not having immediate medical attention in the stadium or proper care in the event of an injury following a game,” remarks Kyle Rudolph, former NFL player and co-founder of Alltroo. “It's really cool to learn about how the Justin Cowboy Crisis Fund gives these riders the care and attention they deserve when putting their livelihood on the line in these rodeos."
Alltroo is a professional fundraiser that helps nonprofits supercharge their fundraising efforts and gain access to a new community of donors through custom giveaways, known as "Rallies." This Rally is live now and will run through Sept. 3, 2024. Fans who donate to support the Justin Cowboy Crisis Fund will receive a designated number of entries for each donation amount, ranging from 40 entries for a $10 donation to 8,000 entries for a $500 donation. View full details HERE.
The Justin Cowboy Crisis Fund provides need-based financial assistance to athletes injured through their participation in professional rodeo. To-date, they have awarded nearly $9.5 million to more than 1,350 injured rodeo athletes and their families.
Kyle Rudolph (Co-Founder of Alltroo), NASCAR’s Bubba Wallace and Jenna Paulette joined forces on Sunday, May 19 at North Wilkesboro’s All-Star Weekend to raise money for the Justin Cowboy Crisis Fund | Photo Courtesy of Justin Boots
About Jenna Paulette:
A CMT Next Women of Country honoree and an Apple Music’s Country Riser, singer-songwriter Jenna Paulette — a cowgirl who came of age amid the gritty realities of ranch life — is part of Nashville’s growing wave of female artists who are rewriting the rules and charting their own paths. Paulette settled in Nashville in 2015, where she struck up a mentorship with Ashley Gorley – a veteran songwriter with 60+ No. 1 tunes under his belt – which ultimately led to her publishing deal with Sea Gayle Music in June 2021. Since collaborating with songwriters Will Bundy, Rhett Akins and Jessie Jo Dillion, as well as opening for Mason Ramsey, Parmalee, John Michael Montgomery, Clay Walker and most recently Aaron Watson, Paulette has landed brand partnerships with Justin Boots, Boot Barn, Ely Cattleman and Ranch Water.
The deluxe version of her debut album, The Girl I Was (Red Dirt Deluxe), is available now, showcasing Paulette’s finely calibrated blend of toughness and sensitivity in tracks like “Country In The Girl” and “Pretty Ugly.” Wearing her heart on her sleeve, Grammy.com remarked The Girl I Was as “transformative,” noting it “fuses the sounds of Twain and Miranda Lambert, tackling mental health with the somber ‘You Ain't No Cowboy’ and waxing philosophical on ‘Country In The Girl.’” As Paulette continues to tease her sophomore project, she most recently released “Darlin’” and “Hang Your Hat.” She continued to spotlight her authentic western lifestyle last year, performing the national anthem at the National Finals Rodeo, making her Grand Ole Opry Debut and performing in multiple festivals including CMA Fest. Paulette recently signed with independent label Leo33. For more information, visit www.jennapaulette.com.
About Alltroo:
Alltroo was founded by former NFL tight end Kyle Rudolph, current NHL left wing Jason Zucker of the Nashville Predators and two additional business partners. Since 2021, Alltroo has raised more than $4M for charities across the United States and Canada. For more information, visit www.alltroo.com.