Paulette Joins Reba McEntire and George Strait as the
Only Artists Partnered w/ the Beloved Boot Brand
Jenna Paulette’s trademark mix of grit and vulnerability are simply a result of her Texas cowgirl upbringing. It’s that genuineness that has endeared Paulette to Music City, making her a perfect fit for her recently announced partnership with beloved cowboy boot brand, Justin Boots. The deal places Paulette alongside country icons Reba McEntire and George Strait as the only entertainers partnered with the brand.
For Paulette, the partnership is a dream realized. Having worn the boots while growing up and working cattle, Paulette reflects, “Justin Boots…gosh I wore Ropers to work in and that’s why I put ‘new Justin Boots’ in my song ‘Country In the Girl.’ I really believe that song helped me find my footing with my audience.
“This partnership means the world to me, from what Justin does for Rodeo Athletes to the way they represent agriculture and support the future of it. It’s an honor to get to further the heart of their brand together. I can’t wait to see what we do.”
“We are excited to announce our partnership with Jenna Paulette. Jenna’s unwavering commitment to authentic storytelling and her deep connection with her fans perfectly aligns with the core values of Justin Boots,” said Taylor Morton, Public Relations Manager at Justin Boots. “This partnership goes beyond just boots - it signifies a shared dedication to celebrating the western way of life. We are immensely proud to welcome Jenna to the Justin family and are thrilled to be part of Jenna’s journey.”
“I’m so honored to be named among just two other artists that have represented the cowboy so authentically in country music. George Strait and Reba McEntire have been on the forefront of my mind as an artist as I have charted my path,” Paulette adds in awe. “They live what they sing, nothing can be more important to me than that, and now my name will be on a short list with theirs as partners for the Justin Brand. What a dream.“
Paulette arrived March 31 with her debut album The Girl I Was, which gained critical acclaim, with Billboard noting she’s a “worthy contender in a new crop of artists weaving their unique perspectives and backgrounds into their music.” A 2022 CMT Next Women of Country and March Apple Country Riser of the Month, Paulette reflects on heartbreak and redemption with a delivery that’s reminiscent of her greatest musical heroes – Gene Autry, The Chicks and Miranda Lambert among them.
About Jenna Paulette:
A CMT Next Women of Country in 2022 and Apple Music’s Country Riser of the Month for March, singer-songwriter Jenna Paulette — a cowgirl who came of age amid the gritty realities of ranch life — is part of Nashville’s growing wave of female artists who are rewriting the rules and charting their own paths. Her finely calibrated blend of toughness and sensitivity is on full display in tracks like “Country in the Girl” and “Pretty Ugly.” Her most recent single, "Anywhere the Wind Blows," gives a glimpse into Paulette's songwriting abilities and is a whimsical reflection on her mainstream presentation of western living. Paulette settled in Nashville in 2015, where she struck up a mentorship with Ashley Gorley – a veteran songwriter with 50+ No. 1 tunes under his belt – which ultimately led to her publishing deal with Sea Gayle Music in June 2021. Since collaborating with songwriters Will Bundy, Ashley McBryde, Rhett Akins and Jessie Jo Dillion, as well as opening for Mason Ramsey, Parmalee, John Michael Montgomery, Clay Walker and most recently Aaron Watson, Paulette has landed brand partnerships with Justin Boots, Boot Barn, Oak and Eden Whiskey and Ranch Water. Last year, Paulette continued to spotlight her authentic western lifestyle, performing the national anthem at the Professional Bull Riding World Finals; as well as day working on ranches across Texas, securing opening slots and performing in multiple festivals including CMA Fest. With her debut album, The Girl I Was, available now, Paulette continues building her audience as fans get a deeper look into who she is as an artist.
About Justin Boots:
Justin Boots is a brand of western footwear that was founded in 1879 by H.J. Justin. The company is headquartered in Fort Worth, Texas, and produces a wide range of boots for both men and women, including cowboy boots, work boots, and casual shoes. Justin Boots is known for its high-quality craftsmanship and use of premium materials, and has a reputation for being a trusted brand in the western footwear market. For more information, visit justinboots.com.
Facebook: @JustinBoots | Twitter: @JustinBoots | Instagram: @JustinBoots_