Hunter Oliveri, the Gen Alpha talent who has been steadily buzzing and creating a name for himself since his early teen years, will release his debut album TEEN SLUG on September 19 via Spinefarm. Pre-order it here.
Today, he drops the visualizer for "Make U Cry."
Watch it below.
The song is, in its simplest form, about the dish best served cold — revenge.
Oliveri, whose early single "Kids" was tipped by Pigeons + Planes, crafts songs that channel the alternative and grunge blueprint of his musical heroes — like Chris Cornell and Soundgarden, Billy Corgan and the Smashing Pumpkins — imbued with the playful opaqueness of Kurt Cobain's lyricism and the easy slacker hooks of Weezer. His music speaks to the messiness of growing up. It sounds exactly like that, too. He simply writes what he knows.
There are songs about partying too hard and songs about loving too much; songs about last night's headrush highs and the morning-after's anxious comedown. There are songs for when you seek the comfort of relatability, and there are songs for when you want to simply say "fuck it all." They are the product of the humble authenticity of someone who's grown up in a place no different to a million others the world over. Most have never heard of Paso Robles, CA, and might never again. There's sunshine, strip malls, and vineyards that outnumber venues 10 to 1, where the nearby underground music scene of San Luis Obispo a few miles down the road is more accessible than anything resembling the bright lights of L.A. two hours to the south or San Francisco up north. "It's a boring city, but we make the most of it," Oliveri shrugs. "We'll go skating, or hang out and smoke. And anyway, it's fun to go moshing in someone's basement."
It's no surprise, then, that Oliveri is used to creating more interesting scenes than those that existed outside his window. As a kid, he would do so in the stories he dreamt up in his bedroom. "I like writing stories about worlds I'd want to live in," he says, "which made my own world seem so much bigger."
Such creativity inevitably morphed into songwriting in his early teenage years — though music had long since embedded itself within him. "I was probably four years old when I first heard 'Smells Like Teen Spirit' around my parents’ house," he recalls of music's omnipresence in his life. "I never knew the name of the song but every time I heard it, I'd be like, shit, it's that song. It would give me this majestic feeling." He laughs that his mom holds a video recording of her son gamely plucking through a rendition of a Metallica song (it was the epic "One") at his Kindergarten graduation performance. His dad — an avid fan of Korn and Tool — meanwhile tells him that his parents met at Woodstock; not the peace-and-love of Woodstock '69, but, more aptly, the confusion-and-chaos of Woodstock '99.
A chance meeting at age 14 with a local producer's father while in a coffee shop with his grandpa was the first domino to fall in Oliveri's music story. The rest is a history still to be written. "I've been so incredibly lucky, but I've manifested this, too," he says. "I've always known writing music would be my life. I just had to make it happen. It was hard to find kids around my city that played instruments and wanted to be in a band, but I've been writing songs every day in my bedroom since I was maybe 13 years old. It takes me to a different place."
"I want to bring people into my world through my music," he adds. "I want people to feel something when they listen to my music, and to relate to me, and for me to be a friend and an outlet for them."
He's figuring the rest out as he goes... so come along for the ride!
