Multi-Platinum chart-toppers Whiskey Myers have joined the soundtrack of the 2024 High Limit Racing season, with the genre-bending band signing on as the sponsor of Whiskey Myers Victory Lane.

With the lyrics “Put me back in the saddle out on the road; The way I make a livin’ is the only way I know” epitomizing the spirit behind High Limit Racing, Whiskey Myers’ high-energy song “The Wolf” will be the official victory song played as the victor rolls into Whiskey Myers Victory Lane each race night. Check out the full version of the song on High Limit Racing’s Spotify Playlist (a “clean” version will be used in all FloRacing broadcasts and at-track).

“We loved getting to know Rico Abreu with our partnership last season – seeing our name on his sprint car was something we never imagined when we started a band,” shared Whiskey Myers drummer Jeff Hogg. “With Rico joining High Limit Racing full time in 2024, we knew we wanted to follow his lead.”

In addition to the at-track and in-stream partnership, the Whiskey Myers Minute, a one-minute compilation of that week’s High Limit Racing highlights, will be posted to High Limit’s Instagram account following each race week with various Whiskey Myers songs being featured.

“Not only does Whiskey Myers produce great music that fits the grassroots racing brand, the members of the band are also genuine race fans,” said Kendra Jacobs, Chief Marketing and Events Officer at High Limit Racing. “From support of our series to their partnership with Rico (Abreu), Whiskey Myers invests in sprint car racing and truly sees the value of the sports’ fan base and its growth potential.”

Whiskey Myers Victory Lane and “The Wolf” will be featured starting with the High Limit Racing season opener at East Bay Raceway Park on February 12 and 13. The 59-race nationwide season will conclude with a two-day finale at The Dirt Track at Texas Motor Speedway on October 11 and 12. Tickets for select events, including the season-opening “Battle at the Bay” are now available here.

Like High Limit Racing, Whiskey Myers will tour the country this year playing dozens of concerts from coast-to-coast. The current tour schedule can be seen here, with more dates being added. To learn more about Whiskey Myers, visit www.whiskeymyers.com, follow @whiskeymyers on X (formerly Twitter), Facebook and Instagram and subscribe to their YouTube channel.

Make sure to follow @HighLimitRacing on X, Facebook, and Instagram to stay up-to-date with series information including news, event updates, ticketing information, and more.

For fans unable to attend the track, every High Limit Racing event will be streamed live on FloRacing, the series’ exclusive streaming partner. If you’re not a FloRacing subscriber, you can sign up today here.

About Whiskey Myers
Genre-bending band Whiskey Myers have played more than 2,500 live shows to ever-increasing crowd sizes since their emergence in 2007. In addition to headlining their own sold-out shows from coast to coast at iconic venues such as Red Rocks Amphitheatre and Ryman Auditorium, plus performing at marquee festivals Bonnaroo, Stagecoach, Download and more, the six-piece was also personally selected to open The Rolling Stones’ Chicago stadium show in 2019. Their latest self-produced album, Tornillo, available everywhere now via the band’s own Wiggy Thump Records, features the No. 17 most-played Americana song of 2022, “John Wayne,” and follows their fifth studio album, Whiskey Myers, which debuted at No. 1 on both the Country and Americana/Folk sales charts, at No. 2 on the Rock chart and No. 6 on the all-genre Billboard 200 chart (No. 3 among new releases). In total, Whiskey Myers have sold more than 2 million albums and amassed over 2.8 billion streams while earning six RIAA Gold & Platinum certifications as an independent band. Known for their high-energy live show and unique sound, the band praised by Esquire as “the real damn deal” has also earned sync success with features (and an on-screen appearance) in Paramount’s hit show “Yellowstone” as well as Netflix series “What/If,” Angelina Jolie film “Those Who Wish Me Dead” and CBS series “SEAL Team,” among several others. USA Today describes their sound as “a riff-heavy blend of Southern rock and gritty country that has earned comparisons to the Allman Brothers Band and Led Zeppelin,” with Rolling Stone noting “it’s the seminal combination of twang and crunchy rock & roll guitars that hits a perfect sweet spot.”