Metal and hardcore media mainstay Lambgoat have announced the addition of William Saunders of Fourth.Media as Executive Producer of Video, continuing a direction of expansion and growth.
Saunders brings with him the talent, skills and passion for underground music that is on display in his award winning documentary Deadguy: Killing Musicand concert mini-doc Today Is The Day: Live In Japan. The partnership will provide an additional stream of high-quality content to compliment the site's news, reviews, podcast, and written features.
Originally launched in 1999, Lambgoat has been a consistent leader in extreme music reporting. David "Lurk" Truax, who took over the company in July 2022, says of the collaboration: "We are beyond excited to announce we have partnered with William Saunders and Fourth.Media to take the role of Executive Producer of Video. One of the main goals for us in acquiring Lambgoat was to continue documenting hardcore and metal and preserving the history as it unfolds. We have over two decades of news, reviews, interviews, and more currently on Lambgoat and we plan to add to that tenfold with this partnership."
Saunders, CEO of Fourth Media, adds, "At Fourth.Media, we stand for one thing: a god-damned entertaining good time. Our relentless pursuit of the best stories behind our favorite bands drives everything we do. We are thrilled to sell our souls in conjunction with Lambgoat to produce a variety of forthcoming video projects from documentaries to live performances. As a go-to news source for heavy music, we look forward to leveraging Lambgoat’s vast network of bands and artists alongside our production crew to provide the highest quality content the fans deserve and the comment section will revile."
The release of Evergreen Terrace's Burned Alive By Time 20-year anniversary full live show marks a turning of the page for the brand that will see more expanded and video content being published through Lambgoat.