PRETTY SISTER Evokes Reckless Youth With New Single "Summer of Santeria"

LA singer, songwriter and producer Pretty Sister has released brand new single, "Summer of Santeria" today. The release also heralds the announcement of his new label deal with The Penthouse/Sumerian Group. Encapsulating the magic and mischief of coming-of-age summers growing up fast in California’s San Fernando Valley “Summer of Santeria” is available to stream HERE and the video can be watched HERE or by clicking the image below.

A thumping bassline cruises straight through the track, as a Dr. Dre-style Moog synth wheezes, strings swell, the beat smacks, and a guitar solo wails. Atop this backdrop, Pretty Sister paints a picture of hedonistic summer bliss complete with stolen sangria, Swisher sweets, and joyrides in the back of a pickup truck on the freeway. Speaking on the inspiration behind "Summer of Santeria", Pretty Sister shares:

"I wrote this song from the perspective of 11-17 year old me. Growing up fast in LA, it’s an ode to that. those stupidly reckless summer nights riding standing in the bed of my best friend's Silverado, speeding down the 101 freeway without fear or any real grasp of consequence. It’s sneaking out to skate the venice boardwalk. smoking cigarettes in the Topanga Mall Stairwell in 6th grade and using every free tester at Bath & Body Works to cover up the smell before our moms picked us up. It’s the magic of your first swisher sweet, first rush of a Marlboro Red and first buzz. It’s the magic of that time, those few “coming of age” Summers we can all count on one hand."

Pretty Sister Signs with The Penthouse/Sumerian Group | L-R: Jamie Forster, Pretty Sister, Piero Giramonti, Jonnie Forster

The Penthouse’s Jonnie Forster adds

“We’ve been pursuing Pretty Sister for years. We have so much passion and belief in him as an artist (both sonically and visually), songwriter, producer, and probably more so, as a solid human. He moves with deliberate vision, drive, and purpose. He knows who he is and what he wants. Everyone should be so lucky to have him on their squad.” 

Stay tuned for more from Pretty Sister coming soon.

ABOUT PRETTY SISTER

Raised in the San Fernando Valley and channelling multi-genre influences such as  Robert Rodriguez’s From Dusk Till Dawn, Baz Luhrmann’s Romeo + Juliet, and the big screen adaptation of Constantine, Pretty Sister has stitched together bedroom-ready R&B, reverb-soaked surf guitar, swaggering G-Funk, and a Spaghetti Western twist which he fittingly dubs “Outlaw R&B.” So far, he has consistently captivated a growing fan base with solo bangers a la “come to LA,” “XXX,” and more. Not to mention, he has lent his presence to collaborations such as “Dynamite,” posting up 130 million Spotify streams. As a songwriter and producer, his discography notably boasts platinum singles and tracks for everyone from Superfruit, Jordin Sparks, Betty Who, and JoJo to Rozzi and Robert DeLong.

Find Pretty Sister Online

https://linktr.ee/prettysister

Sumerian Records Announce Partnership With The Penthouse As Part Of Sumerian Music Group

Leading independent rock label, Ash Avildsen’s Sumerian Records has announced a joint venture with Jonnie Forster’s The Penthouse, dubbed The Penthouse South. With a focus on Nashville sounds, the first release is Willacoochee, Georgia’s RVSHVD, already a streaming juggernaut with over 100 million streams across platforms and 1.3 million organic TikTok followers.

Forster explains,

“The Nashville community has welcomed us since the day we arrived. We wanted to double down to expand, bringing more opportunities to outlier talent that have unique voices and stories to tell. The fact that Sumerian has built their reputation on this vision and same “no B.S.” attitude, we couldn’t be more energized to launch The Penthouse South with Ash and his team.”

Avildsen adds,

“What Jonnie has built with his artists, producers, and songwriters at The Penthouse is simpatico with Sumerian- a punk attitude with a family spirit, championing unique voices while crossing genre lines. What we have done with Sumerian in the rock, alternative and metal realms, we see The Penthouse doing with southern music. I am thrilled to partner with another creative label owner who understands nothing is more exciting than passionate originality. “

The new label's first release is the RVSHVD single "Cottonmouth," with its brand new video premiere today. Watch below:

Forster explains,

“The Nashville community has welcomed us since the day we arrived. We wanted to double down to expand, bringing more opportunities to outlier talent that have unique voices and stories to tell. The fact that Sumerian has built their reputation on this vision and same “no B.S.” attitude, we couldn’t be more energized to launch The Penthouse South with Ash and his team.”

Avildsen adds,

“What Jonnie has built with his artists, producers, and songwriters at The Penthouse is simpatico with Sumerian- a punk attitude with a family spirit, championing unique voices while crossing genre lines. What we have done with Sumerian in the rock, alternative and metal realms, we see The Penthouse doing with southern music. I am thrilled to partner with another creative label owner who understands nothing is more exciting than passionate originality. “

Following the RVSHVD release later this month will be electrifying North Carolina rocker, Sam Pounds. Pounds, a frequent collaborator with Jamie Foxx, is fresh off producing, writing, and performing the end title song to NETFLIX’s DAY SHIFT.

Look out for further news on several additional joint label ventures with Sumerian Music Group that they will be announcing before the end of the year.

About The Penthouse:

The Penthouse is a Los Angeles based music company founded by Jonnie Forster. Operating as a record label, management company, recording studio, and song publisher, the company has created a haven for its clients to create, develop, and globally distribute their art throughout the world

About Sumerian Records

Since its formation in 2006 by founder and CEO, Ash Avildsen, Sumerian Records has firmly cemented itself as the leading independent label for artists from within the Rock and Alternative genres. Sumerian Records is home to some of modern alternative music’s biggest names including Poppy, Animals As Leaders, Bad Omens, Palaye Royale, Nita Strauss, Sleeping With Sirens, Bones UK and The Smashing Pumpkins. Their hands on, artist-first approach has led to 2 x RIAA Gold certified singles 5.5 billion artist streams, and 4 Grammy nominations. Their sister division, Sumerian Films is also responsible for cult classic film “American Satan” and subsequent smash hit episodic TV sequel “Paradise City”.

Find Sumerian Records Online

www.sumerianrecords.com