A new current is surging through the independent music scene with the official launch of Electric River Records, a forward-thinking record label founded by creative visionary Evan J. Thomas (Sound Fury Magazine, TAG Publicity) and acclaimed musician and songwriter Brandon Yeagley (Crobot). Built on the foundation of artist empowerment, creative authenticity, and strategic brand development, Electric River Records sets out to become a home for artists looking to build sustainable and impactful careers.
Electric River Records emerges at a time when artists are seeking more than just distribution — they’re searching for partnership, creative direction, and long-term brand development. The label was created to bridge the gap between artistic vision and industry execution, combining musical expertise, visual storytelling, and marketing strategy into a cohesive artist-first approach.
“Electric River Records is about building something that flows naturally with artists’ creativity while giving them the tools, guidance, and support they need to grow,” said co-founder Evan J. Thomas. “We’re focused on developing identity, not just releasing music.”
Brandon Yeagley, known for his powerful presence as both a performer and songwriter, brings a deep understanding of the artist experience and creative process to the label’s leadership. “We want Electric River Records to be a place where artists feel supported creatively and professionally,” said Yeagley. “Our goal is to help artists grow while staying true to who they are and what they want to say.”
Electric River Records will focus on artist development, visual branding, marketing and publicity strategy, creative content production, and strategic industry partnerships. The label aims to create a collaborative environment where artists are not only heard but also strategically positioned for growth in today’s evolving music landscape.
By blending artistic creativity with modern music industry strategy, Electric River Records is poised to create opportunities for emerging and established artists alike while building a brand rooted in authenticity, innovation, and long-term artist success.
MISSION STATEMENT
Electric River Records is an artist-first music services collective, not a traditional label.
The brainchild of Evan J. Thomas (TAG Publicity,
Sound Fury Magazine, Bad Ass Radio Network) and
Brandon Yeagley (Vocalist of Crobot) brought
this all together.
We help artists live and create in flow by offering à la carte support across every part of their career—music, visuals, merch, publicity, production, and strategy—all in one ecosystem.
Our team is made up of real industry veterans and artists with Billboard Top 10s, major press, radio, and digital platforms, and we use that experience to shine a spotlight on your work—not own it.
There are no long-term contracts, no ownership grabs, and you keep your masters. You choose how to use us. We simply help the world see what you’ve already built.
Follow the path. Let it form you.