This is what a reset actually sounds like.
With Reinvention, The Veer Union return sharper, louder and more focused than ever. The album doesn't feel like a comeback — it feels like a band reconnecting with its core and pushing forward at the same time. Heavy, melodic and emotionally charged, Reinvention captures everything The Veer Union have built over years in the scene, refined into their most confident statement yet.
At the center of the record sits "Feel Again," the album's focus track and emotional backbone. It’s a song about breaking through numbness, about finding that spark after being worn down — and it hits with soaring hooks, crushing guitars and the kind of chorus that sticks instantly. "Feel Again" isn't just a highlight, it’s a reminder of why The Veer Union's music resonates so deeply with their audience.
The album also marks the peak of an incredibly successful campaign cycle. Over the past months, The Veer Union rolled out a steady run of singles that kept momentum building — tracks like "My Empire," "Sea Of Fear," "Caught In The Crossfire," "Sunk Your Teeth In" and "Meet Your Maker" each showing a different side of the band while staying unmistakably true to their sound. Each release pulled in more listeners, more attention, and more anticipation for what Reinvention would become.
That consistency paid off. With nearly 300,000 unique monthly listeners on Spotify, The Veer Union are proving that their reach is bigger than ever — connecting with longtime fans while constantly pulling in new ones across the global heavy scene.
Reinvention isn't about chasing trends or rewriting the past. It's about evolution, resilience and rediscovering purpose. This is The Veer Union fully locked in — and sounding stronger than ever.
Stream the album — HERE
The Ongoing Concept Share "Feel Again" Video + Announce Tour Dates — WATCH
THE ONGOING CONCEPT SHARE "FEEL AGAIN" VIDEO
BAND RETURNS WITH ORIGINAL LINEUP + NEW ALBUM AGAIN OUT MARCH 31 VIA SOLID STATE RECORDS
THE ONGOING CONCEPT are back!
The band — brothers Dawson Scholz [vocals, guitar], Kyle Scholz [vocals, keys, percussion], and Parker Scholz [drums] along with TJ Nichols [vocals, bass], and Andy Crateau [vocals, guitar] — has announced its fourth album Again, out March 31 via Solid State Records. Pre-order it here.
Not only is this the first taste of new music from the band since 2017 but it also marks the return of the original lineup.
"'Feel Again' was the first song we started writing and ended up taking the longest to finish," says Dawson. "We were all rusty from not writing together in years, and this song really brought us all back and jump-started our creative flow. There was a lot of growing up and healing that happened between the time the original guys left and when they returned, and this song really showcases that, lyrically. It really brought us all closer, and showed us all how much we have matured over the years and how much we missed creating art through our music."
The Ongoing Concept have announced tour dates, as well. They are below.
THE ONGOING CONCEPT ON TOUR:
4/7 — The Big Dipper — Spokane, WA
4/8 — Mano Oculta — Portland, OR
4/9 — The Shredder — Boise, ID
628 — The King Room — Denver, CO
6/29 — John Barleycorn’s — Wichita, KS
6/30 — The Rino — Kansas City, MO
7/1 + 7/2 — Audiofeed Festival — Urbana, IL
7/3 — Reverb Lounge — Omaha, NE
7/5 — Kilby Court — Salt Lake City, UT
For a little history lesson and how the band came back to its original form, keep reading!
The Ongoing Concept emerged with the now-seminal Saloon back in 2013. On its heels, fan favorite Handmade bowed in the Top 10 of the Billboard Top Hard Rock Albums Chart and Top Christian Albums Chart in addition to cracking the Top 30 of the Top Independent Albums Chart. In its wake, Kyle, Parker, and TJ departed, leaving Dawson as the sole original member for Places in 2017. As The Ongoing Concept went dormant, the group's catalog continued to react with listeners as the likes of "Cover Girl" clocked over a million Spotify streams and counting. After a period of quiet, communication mended between Dawson and his brothers Kyle and Parker. Between careers, marriages, and kids, they kicked around the idea of playing together once more.
"We’d been playing music since we were six-years-old," notes Dawson. "We lived and breathed the same band together. It's crazy, because I didn't know my brothers outside of music. Taking a break for a few years, we found who we were as normal people and embraced other interests. It was super healthy for all of us. One day, we were hanging out, and I said, 'You know I’ve been working on some little skeletons for songs,' and it made sense. The only reason we got back together was because we had our time apart."
They self-produced Again and took their time. The Ongoing Concept integrated "lyrics and Easter Eggs" from previous albums into the record’s framework, embodying the title quite literally.