Wyoming native Ian Munsick has spent over a decade building his unique brand of country music around his Western lifestyle; from his sky-high voice and his love of the fiddle, to his bolo tie and brightly colored Western shirts. Now, after years of thrifting the vintage shirts he adorns on stage each night, Munsick is partnering with Schaefer Outfitter for the brand’s first-ever capsule collaboration collection, launching August 18, 2026.
Munsick describes the process of curating his own line as one that has been years in the making, saying, “Caroline and I have always wanted to make our own shirt line, but there was always one big obstacle in our way. They just don't make ‘em like they used to. After years of meeting with different brands and companies about potential collaborations, we just couldn't get the quality of material that met our very high expectations. Until we met with Schaefer Outfitter.”
Founded in Jackson Hole, Wyoming, Schaefer Outfitter has spent four decades providing western wear to working cowboys and ranchers. Their collection with Munsick will include custom pearl snap shirts, outerwear, hats and graphic tees designed collaboratively between Munsick and the Schaefer team. Fans can enter to win a signed piece of the collection HERE.
“Located in the heart of Texas but originating in Wyoming, Schaefer puts quality and functionality over everything,” Munsick adds. “With roots dating back to the 1980’s, their product continues to stand the test of time. Caroline and I knew that with their mission and material, and our branding flair and vision, the ideal western shirt line would be born. And finally, that line will be all yours.”
“Given our shared Wyoming roots, Ian's authentic style, and his commitment to quality and excellence for his fans and customers, it had to be Ian Munsick as our first full capsule collaboration ever,” remarks Jason Smith, President & CEO of Schaefer Outfitter. “Ian is electric, and his personality and creativity are interwoven throughout this entire collection from Schaefer Outfitter.”
The collaboration was born from hands-on involvement with both Ian and Caroline Munsick providing design inspiration, artwork direction, fabric details, naming inspiration and more. With the line expected to drop around the arrival of Munsick’s fourth studio album, The Mountain Goat, songs off the project including “Geronimo” draw inspiration in multiple pieces.
“This partnership was struck to be more than a one-off merch drop - it’s a true collaboration with a lot of runway ahead of it, and what makes it exciting goes way beyond apparel,” shares Noah Solomon, VP of Marketing at Schaefer Outfitter. “There was already so much overlap in our circles that working together felt like such a natural fit. Ian has a huge season ahead, and there’s real momentum around everything he’s doing right now. We’re looking forward to showing up alongside that energy in an organic way that brings both our audiences together.”
Photo Credit: Ben Christensen
The news comes on the heels of Munsick announcing his first full-length project released via WEST TO THE REST RECORDS / Triple Tigers Records – which he co-produced with Jeremy Spillman and Mike Robinson – The Mountain Goat, due on August 21, 2026. Pre-save HERE.
Along with co-producing the album, Munsick also played an extensive role in the instrumentation heard on the record. In total, Munsick is credited with playing nine different instruments: acoustic guitar, electric guitar, bass guitar, mandolin, banjo, harmonica, piano, bouzouki and kazoo, as well as lending background vocals and programming.
As his single “Love Is Blind” continues to climb the charts at Country radio, Munsick released his latest song, “World War III,” off the 15-track album last Friday, June 12. Additionally, five D2C fan packs are available to pre-order on his online store, including an exclusive autographed zoetrope vinyl. Pre-order HERE.
