"Her catchy yet conscious sound, finds crunchy electro beats colliding with punchy hip hop" ~ God is in the TV Zine
"Her confident verses pirouette over electronic soundscapes, serving as a clarion call to the disenfranchised... a rallying cry, an ode to defiance in the face of encroaching change" ~ Big Takeover Magazine
"Pays homage to the vibrant spirit of Brooklyn while delivering a catchy, 80s-inspired rap sound with a touch of electro influences. 'Build It Up' is not just a song; it’s an anthem of resilience and the unwavering spirit of creative communities" ~ Skylight Webzine
Brooklyn electro-rapper Aly G presents the video for her latest single ‘Super Power’, telling personal stories of fighting off muggers and sexual assaulters with a feistiness that might be unexpected. Driving home the point that being a woman is inherently a super power in itself, it asserts that the ability to give birth and sustain another life is so badass, that women can be as fierce as needed in any situation.
Filmed in the Iron Triangle in Queens, NY, this video was produced by Grammy nominated producer Baby Paul Hendricks (Nas, Kanye West, Monie Love, J Dilla) and shot by Chardon Whitehurst, Executive Producer for 'The Punchline Academy' on Eminem's Sirius XM Hip Hop Channel: Shade 45.
Aly G is the neon hip-hop doppelganger of musician, producer, choreographer and songwriter Alyson Greenfield, whose catchy yet conscious electro-rap exalts women’s various powers, which exhibit themselves both in expected and quite surprising ways. Spitting rapid-fire rhymes with equal parts fun, feminism and fierceness, slaying the mic with quirky, clever raps about gentrification, misogyny and empowerment.
Greenfield is also half of POLYVOX, a duo with Joe McGinty (Psychedelic Furs), creator and curator of NYC’s famed Loser’s Lounge. Earning praise from NYC's The Deli, Greenfield was one of the first five artists chosen to record at Converse’s Rubber Tracks studio in Brooklyn.
"I had this vision of being in a ballet outfit among autobody junkyards. The ballet costume displays a very feminine aesthetic, which could also represent the type of girl that one might assume doesn't have fight in her. Of course, actual ballerinas are incredibly strong, but the whole idea is that many times people discount anything that has to do with being a woman or being feminine. I wanted to show that both can be true," says Aly G.
"You can be feminine and a badass. You can have the ability to move gracefully and also fight back when you need to. I wanted this feisty feminine character in autobody junkyards with huge, heavy metal scraps, and steel beams to show that she is not scared of places that are traditionally dominated by men and that might be deemed as 'unsafe' because of the machinery and work that is done there. I hope both the song and the video help get the main message across that one should never assume anything about a woman just because she is a woman."
This single follows Aly G’s debut single 'Build It Up', which claps back at the urban renewal trend and increasing gentrification in Brooklyn, showcasing her socially conscious NYC vibe, whip-smart vocab, sly comedic observances and rapid-fire delivery.
An Ohio native, Alyson started freestyling while at college in Wisconsin, the rhymes spontaneously popping into her head. With her MFA in creative writing, she moved to NYC and built up a following as a singer-songwriter until one night at a hip hop club, a spark ignited that birthed the artist, who evolved into Aly G. Incorporating beatboxing into her performances, along with covers of her fave 90s rap classics, she gained attention from The New Yorker and HuffPost for her innovative genre-blending and high energy performances. She has also recorded her own renditions of LL Cool J's 'Mama Said Knock You Out' and Coolio’s 'Gangsta’s Paradise'.
Inspired by Lauryn Hill, Saul Williams, Santigold, and Salt-N-Pepa, she began writing material that personified the fun-loving, colorful swagger of Aly G, including the hilarious true story about a friend’s unfortunate celeb experience 'Michael Cera C*ckblocked Me at SXSW'. Twice featured at The American Beatboxing Championships (earning props from Rahzel from The Roots), she has performed alongside artist /actress Awkwafina and visionary emcee Jean Grae.
Alyson’s music and original compositions have been featured on Fox, Lifetime, AOL, WNYC, and in TV/films including 'Conception', 'Super Sleuths', 'Creatures of Comfort', 'Dance Moms' and 'The American Templars'. She also founded NYC’s Tinderbox Music Festival, showcasing over 100 emerging female musicians from around the world in its four-year run, garnering press from The New York Times, Time Out New York, Billboard, Glamour and more.
'Super Power' is out now, available from fine digital platforms, including Apple Music, Spotify and Bandcamp. Aly G is currently working on new collabs with producers JON BLOK and Grammy-nominated producer Baby Paul (Nas, J Dilla, Monie Love, Kanye West).
CREDITS
Lyrics written by Aly G
Lyrics and Rapping by Aly G
Music and performance by Aly G and Jon Blok
Production, mixing & mastering by Jon Blok
Recorded in Bushwick / Williamsburg, Brooklyn
Artist photos by Madison Massey
Publicity by Shameless Promotion PR
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