AMY STROUP REIMAGINES IRVING BERLIN’S “ALWAYS”

Today, Nashville-based singer, songwriter and producer Amy Stroup releases a new interpretation of Irving Berlin's timeless classic “Always.” The recording serves as the musical centerpiece of a short piece celebrating the people who make up the backbone of the American workforce. “Always” is available here.

With more than 1,500 licensed sync placements, Stroup is known for creating music and moments that connect with audiences across film, television and advertising. She now brings her signature artistry to one of America's most enduring songs with “Always.” Her interpretation underscores the campaign's celebration of the resilience, optimism and entrepreneurial spirit of small businesses, pairing a fresh, intimate performance with a timeless American standard.

“When you're invited to step into a song that has meant so much to so many people for generations, you approach it with a lot of respect,” said Stroup. “I loved finding a way to honor what makes ‘Always’ timeless while bringing my own voice and perspective to it. I'm grateful to the team behind this for trusting me with such a beautiful piece of music and for wanting my voice to help tell its story.”

Given the freedom to reinterpret “Always” through her own artistic lens, Stroup delivers a performance that honors the song's enduring legacy while introducing it to a new generation of listeners. Her recording is available on all digital streaming platforms.

About Amy Stroup:
Amy Stroup is a Nashville-based singer, songwriter and producer whose emotionally expansive songwriting and cinematic sound have made her one of today's most sought-after creative voices. According to Billboard, she is among the most licensed female artists working today, with more than 1,500 film and television placements, including Landman, Grey's Anatomy and Virgin River, along with campaigns for brands including British Airways, Google and Nike. As the creator of the viral project Danger Twins, her music has generated more than 5 billion TikTok impressions and millions of streams. Her songs have been recorded by artists including Chaka Khan, SYML, Andrew Belle and Sam Williams. Stroup is signed to Jonas Group Publishing.

Jonas Group Publishing Signs Amy Stroup

Jonas Group Publishing, a division of Jonas Group Entertainment, has signed artful and prolific artist Amy Stroup to their roster. A self-proclaimed “song farmer,” her songs have been recorded by an array of artists, from Chaka Khan to Ingrid Michaelson and many more. 
 
Additionally, Jonas Catalog Holdings I, LLC, has acquired Stroup’s Danger Twins Catalog, which has more than 2.4 Billion video views on TikTok and YouTube and over 50 Million Global Streams.
 
“I am thrilled to announce our collaboration with Amy Stroup and the Danger Twins catalog,” said Jonas Group Entertainment’s Founder, Kevin Jonas Sr. “Amy is a truly gifted artist whose creativity and musical genius align perfectly with our vision at Jonas Group Publishing and Jonas Catalog Holdings. I would like to thank Access Media Advisory and Teresa Miles Walsh for their expertise and guidance on the acquisition of this catalog and their participation in financing, and I would also like to thank Moghan Music for providing valuable assistance throughout the purchase of the catalog.” 

As one of the most in-demand sync creators, her music is featured across the media landscape from TV and film, including Grey’s Anatomy, This Is Us, How I Met Your Mother and Disney’s Willow, to ad campaigns from brands like British Airways, Google and Nike, to name a few.  
 
“Amy is a fearless and innovative songwriter with an effortless coolness that transcends all musical boundaries,” said Jonas Group Publishing President, Leslie DiPiero. “I believe she will inspire anyone she collaborates with. We are so grateful to partner and amplify her existing and future works.”
 
"I’ve been enamored with the art of songwriting since I was a kid in Texas,” said Stroup. “If I were to name a song or artist I love, Leslie DiPiero, Kevin Jonas, or Phil Guerini would likely have had something to do with it, and I am immensely excited to jump on board with the team at Jonas Group Entertainment. l can’t believe I get to keep living this dream and launch a whole new chapter."
 
As an artist, Stroup recently released her critically acclaimed album Since Frank and collaborated as half the duo Danger Twins. 
 
As an entrepreneur, she co-founded Milkglass Creative, a boutique studio that provides branding and design services for an A-List roster of clients, from recording artists to New York Times bestselling authors.

JGE Founder Kevin Jonas Sr.; Amy Stroup; JGP President Leslie DiPiero, and JGE CEO Phil Guerini | Photo Credit: Steve Lowry

ABOUT JONAS GROUP PUBLISHING:
Established in 2020, Jonas Group Publishing (JGP) is a division of Jonas Group Entertainment (JGE), founded by Kevin Jonas, Sr. in 2005 and helmed by CEO Phil Guerini.  Under the leadership of President Leslie DiPiero, JGP is home to a burgeoning consortium of groundbreaking songwriters, including Terri Jo Box, Franklin Jonas, Bailee Madison and Amy Stroup.  Headquartered on famed Music Row, JGP continues to grow its footprint through new signings, catalog acquisitions, recordings, and sync placements. 
 
ABOUT JONAS GROUP ENTERTAINMENT:
Jonas Group Entertainment was founded in 2005 while Kevin Jonas, Sr. was managing his sons, the GRAMMY-nominated, multi-platinum-selling group Jonas Brothers, and experiencing their record-breaking rise to fame. JGE is led by Chief Executive Officer, Phil Guerini, who is recognized as a music industry and Billboard “Power Player,” having amassed more than 25 years of experience across three divisions and five businesses at The Walt Disney Company, multiple major market radio stations and record labels. Housing entertainment management, artist brand development, film and television, record label, and music publishing, JGE is a dynamic company that values creativity and quality over quantity with the belief that authenticity, vision, and hard work are key to success. JGE is on a mission to help artists realize their full potential in all areas of their career. The company’s Artist family includes Bailee Madison, Darby, Franklin Jonas, Harper Grace, Levi Hummon, LIVVIA, Mallary Hope, Mandy Harvey, Tayler Buono, and The Band Light.
 
ABOUT ACCESS MEDIA ADVISORY:
Access Media Advisory is a specialist merchant bank advising and investing in the sports, media and entertainment industries.  Access Media Advisory is dually headquartered in Connecticut and London (UK).