Today, Nashville-based singer, songwriter and producer Amy Stroup releases a new interpretation of Irving Berlin's timeless classic “Always.” The recording serves as the musical centerpiece of a short piece celebrating the people who make up the backbone of the American workforce. “Always” is available here.
With more than 1,500 licensed sync placements, Stroup is known for creating music and moments that connect with audiences across film, television and advertising. She now brings her signature artistry to one of America's most enduring songs with “Always.” Her interpretation underscores the campaign's celebration of the resilience, optimism and entrepreneurial spirit of small businesses, pairing a fresh, intimate performance with a timeless American standard.
“When you're invited to step into a song that has meant so much to so many people for generations, you approach it with a lot of respect,” said Stroup. “I loved finding a way to honor what makes ‘Always’ timeless while bringing my own voice and perspective to it. I'm grateful to the team behind this for trusting me with such a beautiful piece of music and for wanting my voice to help tell its story.”
Given the freedom to reinterpret “Always” through her own artistic lens, Stroup delivers a performance that honors the song's enduring legacy while introducing it to a new generation of listeners. Her recording is available on all digital streaming platforms.
About Amy Stroup:
Amy Stroup is a Nashville-based singer, songwriter and producer whose emotionally expansive songwriting and cinematic sound have made her one of today's most sought-after creative voices. According to Billboard, she is among the most licensed female artists working today, with more than 1,500 film and television placements, including Landman, Grey's Anatomy and Virgin River, along with campaigns for brands including British Airways, Google and Nike. As the creator of the viral project Danger Twins, her music has generated more than 5 billion TikTok impressions and millions of streams. Her songs have been recorded by artists including Chaka Khan, SYML, Andrew Belle and Sam Williams. Stroup is signed to Jonas Group Publishing.
