Award-winning multi-genre phenomenon Jelly Roll has shared the music video for “Run It” today. Last month, he initially unveiled the track as the only original song for the third installment of the beloved franchise, Sonic the Hedgehog 3. Watch the music video below. Listen HERE via BBR Music Group/BMG/Republic Records.

In the energetic visual, two worlds collide as Sonic, Tails, and Knuckles race around an arena prior to Jelly Roll’s performance. The clip alternates between footage in the recording studio and scenes from the upcoming film. However, we also get to see the superstar like never before when Jelly Roll transforms into a video game avatar of himself mid-show accompanied by Shadow on the DJ decks! Collaborator David Guetta and stars Jim Carrey, James Marsden, Tika Sumpter, and more also make cameo appearances.

Sonic the Hedgehog 3, from Paramount Pictures in association with SEGA Sammy Group, opens in theaters everywhere on Friday December 20, 2024. Get advance tickets HERE.

Jelly Roll notably co-wrote “Run It” with a powerhouse cohort of collaborators, including three-time GRAMMY® Award winner and OneRepublic frontman Ryan Tedder, two-time GRAMMY® Award winner and superstar artist and DJ David Guetta, and GRAMMY® Award-nominated songwriter Sean Cook. Tedder, Guetta, and Cook co-produced the track as well. The song marks Jelly Roll’s first collaboration with Tedderand Guetta.

It continues what has become a tradition of high-octane bangers tailormade for the Sonic the Hedgehog universe. Wiz Khalifa, Ty Dolla $ign, Lil Yachty, and Sueco the Child teamed up for “Speed Me Up” in 2020 to accompany Sonic the Hedgehog and Kid Cudi contributed “Stars In The Sky” to 2022’s Sonic the Hedgehog 2. As such, Jelly Roll finds himself in good company.

In other big news, Jelly Roll recently capped off his massive Beautifully Broken Tour with a sold out hometown headlining show at Nashville’s Bridgestone Arena.

Jelly Roll’s Billboard 200 #1 critically acclaimed sophomore country album, Beautifully Broken, is available now. Last month, he delivered two monumental performances as a three-time nominee at the 2024 CMA Awards. He recently made his debut on the PBS series “Austin City Limits” as the show celebrates its 50th Anniversary Season. Watch his performance of “I Am Not Okay” HERE.

Stay tuned for more news and announcements from Jelly Roll.

ABOUT SONIC THE HEDGEHOG 3
Sonic the Hedgehog returns to the big screen this holiday season in his most thrilling adventure yet. Sonic, Knuckles, and Tails reunite against a powerful new adversary, Shadow, a mysterious villain with powers unlike anything they have faced before. With their abilities outmatched in every way, Team Sonic must seek out an unlikely alliance in hopes of stopping Shadow and protecting the planet.

Director Jeff Fowler returns along with our all-star cast including Jim Carrey, Ben Schwartz, James Marsden, Tika Sumpter, Idris Elba, Colleen O’Shaughnessey, Natasha Rothwell, Shemar Moore, Adam Pally, Lee Majdoub, newcomers Alyla Browne and Krysten Ritter, with Keanu Reeves joining the franchise as Shadow the Hedgehog.

ABOUT SEGA OF AMERICA, INC.
SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative interactive entertainment experiences for console, PC, mobile and emerging platforms. In 2020, SEGA ranked #1 among Metacritic's Annual Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog, Like a Dragon™, Virtua Fighter™, Super Monkey Ball™, and Phantasy Star Online™, along with Atlus' Persona™ and Shin Megami Tensei™ series. Since its debut more than three decades ago, Sonic has become a pop culture icon featured in dozens of games, TV series, and movies. SEGA of America has offices in Irvine and Burbank, California. Visit www.sega.com.