International pop sensation, HEYOON, has officially debuted her single “Pivot” featuring American rapper and songwriter Armani White. This release marks HEYOON’s first project under Universal Music Global and is an explosive entry into her solo career. “Pivot”
explores the complexities of a relationship laced with deep love but overshadowed by toxicity. Reflecting on the theme, HEYOON shares, “Pivot is about putting that red light on someone when you know the relationship has become toxic. It’s the push and pull of knowing your worth and the fear of leaving something you’ve invested in. It’s that journey of turning away from toxicity and stepping back into self-love.”
Adding to the song’s impact is Armani White, whose hit single “Billie Eilish” soared to #58 on the Billboard Hot 100 and ignited collaborations with Ludacris, Busta Rhymes, and N.O.R.E. White’s dynamic energy complements HEYOON’s powerful vocals, and the collaboration blends the best of Korean and American pop music to create a unique, internationally appealing sound. "Working with HEYOON on this track brought a new energy—I got the opportunity to take a more mellow approach. Our vibes clicked in person and on record, so it was easy!" he shares.
The music video for “Pivot” is equally captivating, crafted in collaboration with an innovative, female-led creative team – a long-standing goal for HEYOON. With scenes conceptualized through HEYOON’s practice of lucid dreaming, the visuals deliver a surreal, dreamlike experience. “In my dreams, I could play the song and visualize the main scenes,” she recalls. “It was creatively fulfilling to work with such a talented director who took those dream elements and grounded them into captivating visuals, like the character being pulled into a giant, whirlwind bed.” Featuring extensive dance sequences, acting, and a little bit of jujitsu, the video is set to amaze fans with its boundary-pushing storytelling. The project further underscores HEYOON’s deep dedication to creative innovation. “It’s so exciting to bring visuals that can convey the same emotion I feel in my head. This video is sexy, moody, and incredibly cinematic,” she shares.
Raised in South Korea and now based between Seoul and Los Angeles, HEYOON’s transition to solo artistry comes as a natural progression after five years with global pop group Now United, where she earned a reputation for sold-out stadium tours across 30+ countries and released over 100 singles and music videos. In addition to her music career, HEYOON is deeply committed to philanthropy, supporting the Art of Elysium and aspiring to establish a foundation for children worldwide. Her influence extends into the fashion world as well, with appearances at Paris Fashion Week, where her style and charisma caught the attention of Nylon, The Hollywood Reporter, and PAPER Magazine.
“Pivot isn’t just a single,” HEYOON says. “It’s a statement about embracing my own path and inviting fans to do the same. I’m thrilled to be stepping into this new phase with Universal Music Korea, and I can’t wait for fans to experience everything we’ve created together.”
