Electro-pop sensation, M the Myth, has unveiled the highly anticipated music video for their latest single, "Pin-up Boy," released today. Directed by M the Myth themself, the visually stunning video is a fast-paced, evocative exploration of self-discovery, identity, and liberation.
The "Pin-up Boy" video, filmed at the iconic PJ Hub in Los Angeles, is a true artistic collaboration. Styled by Manuel Sarmiento, with captivating cinematography by Chong Thao and produced by Audrey Fortmeyer, the video bursts with intensity, drawing viewers into a surreal dreamscape. Dominated by a powerful color palette of black,
white, and red, the visuals explore the tension between serenity and chaos—symbolizing the constant battle between societal binaries and the desire to break free from them. The striking use of red represents the pivotal moment of realization that we are all trapped within social systems, triggering the yearning to break through.
In a mesmerizing journey of self-love and attraction, M the Myth blends surreal, dreamlike elements with emotions of anxiety and desire. The video culminates in a euphoric moment of self-acceptance, embodying M the Myth's unique ability to push the boundaries of identity and personal freedom.
Echoing the themes of Alice in Wonderland, the video sees M the Myth embodying the roles of Alice, the Queen, and the Rabbit, navigating a burlesque-inspired world where fashion, identity, and personal liberation collide. The result is a chaotic, visually arresting adventure where the boundaries of gender and identity dissolve, giving rise to an empowering realization of beauty and self-worth. Fast-paced and bold, "Pin-up Boy" invites viewers to dive deep into the heart of this dreamlike world, where the freedom of self-expression is the ultimate prize.
M the Myth, who identifies as trans non-binary, hopes that "Pin-up Boy" will resonate with a broad audience, challenging traditional gender norms and encouraging listeners to embrace the energy of receiving rather than aggression. "Even though I sing, 'I’m a Pin-up Boy,' I know I am so much more than any label, and we all are. This song is an affirmation for anyone to break free from the toxic addiction to patriarchy. It’s about letting go, breaking gender boundaries, and flipping the script."
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M the Myth is an innovative electro-pop artist dedicated to community leadership and advancing LGBTQIA+ issues. As a co-founder of Blonde Records and Artist Management, M the Myth is committed to expanding opportunities for female-identifying and LGBTQIA+ artists, fostering a more inclusive music industry. Their work has been recognized for its "unabashed hookability," with Music Connection Magazine praising their catchy, impactful songwriting. M’s music video for "Let’s Get Drunk Anyway" captured widespread attention, landing on the front page of LGBTQ Music Charts in 2019.
A passionate advocate for the arts and social change, M the Myth is a graduate of the Clinton Global Initiative University (CGIU). Their non-profit, The Wavy Awards, gained special recognition at CGIU’s annual meeting, leading to a partnership with Chelsea Clinton and the Clinton Foundation. M the Myth’s academic achievements are equally impressive, with a Master of Music in Music Production and a Master of Arts in Songwriting from Berklee College of Music, complemented by their training at the Los Angeles-based production school Icon Collective.
With a unique sound that blends electro-pop with deeply personal, socially conscious themes, M the Myth continues to break boundaries and inspire audiences with their artistry and activism.
M the Myth is a rising star in the electro-pop genre, known for their unique blend of moody, rhythmic soundscapes and socially conscious lyrics. With a background in music production and songwriting from Berklee College of Music, and a history of accolades including the Stanford Alumni Artist Grant, a performance on Amazon Music's Twitch channel, and their single “Speed of Life” being featured on Billboard’s Queer Necessities playlist in February of 2020, M the Myth is paving the way for a new era of music that challenges norms and inspires listeners to live authentically.
