Globally renowned independent record label, Sumerian Records have today announced the triumphant return of musical enigma, Poppy, to her original label home. To celebrate the newly inked deal, Poppy has also released brand new single “Church Outfit” which can be streamed HERE and it’s accompanying music video which can be watched below.
Speaking on his partnership with Poppy and her return to his label, Sumerian Records founder, Ash Avildsen shares
“The only thing more exciting than signing an iconic artist for the first time is signing them again, when they choose to return home. Poppy is a pioneer and lover of music, film, pro-wrestling, the unorthodox and the avant-garde. That is why I believe Sumerian is still the best label in the world for her. We are thrilled to have her back.”
Photo Credit Jesse Draxler
During her initial time as a Sumerian Records artist, Poppy released two albums and an EP - 2020’s break out, ‘I DISAGREE’, 2021’s EAT (NXT SOUNDTRACK) and FLUX. She also became the first ever solo female artist to be nominated for “Best Metal Performance” at the Grammys for her single “BLOODMONEY”. Now, following a brief stint with Lava Records and the release of her EP STAGGER last year, she returns home to Sumerian Records to continue her global domination.
Look out for more from Poppy coming soon.
ABOUT POPPY
Poppy has no regard for convention, genres, labels, assumptions, or expectations either. Instead, she eclipses all of them in the flames of an intensely uncompromising creative spirit with no rival. By burning everything down and building a vision of her own out of the ashes, she represents a future where high art and high fashion equal subversion of the highest order. Following a quiet grind, she reached critical mass with I Disagree.
Beyond tallying 100 million-plus streams, it concluded 2020 on year-end lists by Upset [#1], Revolver, Popbuzz, Kerrang!, and more as she graced the covers of NME, Revolver, Upset, Kerrang!, and Tush. Standout “BLOODMONEY” even garnered a GRAMMY® nod for “Best Metal Performance,” lifting her to rarified air as the “first-ever solo female artist nominated in the category.” At the same time, she electrified the stage at the GRAMMY® Awards.
Throughout 2021, Poppy only maintained her momentum with the EAT (NXT Soundtrack) EP, and Flux (album). She steered the vision entirely—from the aesthetic to personally directing multiple videos. Casting a shadow over multiple forms of media, she has also penned two graphic novels, Genesis One and Poppy’s Inferno, and her short film I’m Poppy premiered at Sundance Film Festival during 2019.
During October 2022, she released Stagger EP, premiering single “FYB” at Reading & Leeds.
“It’s an artist’s responsibility to always change,” she leaves off. “I don’t think I’d want to be in my body if I was repeating the same thing over and over again. I’m only competing with myself. I will continue to write the story until I get tired of the book. Then, I’ll write another one.”
About Sumerian Records
Since its formation in 2006 by founder and CEO, Ash Avildsen, Sumerian Records has firmly cemented itself as the leading independent label for artists from within the Rock and Alternative genres. Sumerian Records is home to some of modern alternative music’s biggest names including Poppy, Animals As Leaders, Bad Omens, Palaye Royale, Nita Strauss, Sleeping With Sirens, Bones UK and The Smashing Pumpkins. Their hands on, artist-first approach has led to 2 x RIAA Gold certified singles 5.5 billion artist streams, and 4 Grammy nominations. Their sister division, Sumerian Films is also responsible for cult classic film “American Satan” and subsequent smash hit episodic TV sequel “Paradise City”.