Canadian deathcore wrecking crew, BRAND OF SACRIFICE, are ending 2023 with a gargantuan bang as they announce their signing to legendary record label, Nuclear Blast Records. To celebrate this iconic new partnership, the band have released phenomenally heavy new single, "Purge". The glorious new serving of brutality comes accompanied by a stunning, cinematic music video, the caliber of which has become somewhat for a calling card for the band. Stream "Purge" HERE and watch the music video below.
Speaking on the brand new track, BRAND OF SACRIFICE frontman, Kyle Anderson shares
""Purge," powerfully delves into the complexities of addiction, weaving a narrative of struggle, but also resilience. It is an ode to personal transformation, showcasing the journey towards becoming one's best self amidst life's challenges."
BRAND OF SACRIFICE dropped their critically acclaimed EP, 'Between Death & Dreams', earlier this year. Spawning a string of huge singles - "Exodus", "Dynasty", "Between Death & Dreams" and "Blinded". Preceding the EP, was their 2021, chart-topping breakthrough album, 'Lifeblood' that appeared in multiple year-end 'Best of' lists and lead the charge for the ongoing deathcore revolution that's been sweeping through the underground over recent years, leading to a meteoric resurgence in the genre's popularity. For both releases, the band partnered with Blood Blast Distribution, sister company to Nuclear Blast Records, making today's signing news a natural progression in BRAND OF SACRIFICE epic quest to conquer the world of heavy music. Speaking on their new label deal, Anderson continues
"We’re very excited to be kicking off the new era of Nuclear Blast Records with ‘Purge’! Having worked with Blood Blast for most of our previous releases and campaigns, we’re looking forward to building upon that success within the same powerhouse umbrella"
With a colossal new partnership underway with Nuclear Blast Records, this next chapter of BRAND OF SACRIFICE promises to be even more relentlessly furious, ground-breaking and genre re-defining that what has come before. Keep it locked for more news from the Demon King and his cohorts in 2024.
Photo Credit: Jennifer McCord
ABOUT BRAND OF SACRIFICE
Since 2018, Toronto-based deathcore quintet BRAND OF SACRIFICE have been making an undeniably indelible mark on the heavy music scene. Dubbed ‘The Branded Ones,’ the group’s fans joined and marched with them as they tore across the globe in support of their sophomore album "Lifeblood", which debuted on 8 separate Billboard charts and earned them a Juno nomination for Metal Album of the Year. Other highlights included slots on highly anticipated tours with artists like Spiritbox, Thy Art is Murder, We Came as Romans & more.
BRAND OF SACRIFICE pushed the envelope even further with their next release, EP 'Between Death and Dreams' in 2023. With production even more cinematic, exemplified by massive choral soundscapes, brutal breakdowns, and quite few surprises along the way, the EP was met with huge critical acclaim and showcased an exceptional evolution of their sound.
In December of 2023 BRAND OF SACRIFICE announced signing to world renowned label, Nuclear Blast Records. Having previously seen huge growth via their partnership with sister company, Blood Blast Distribution, signing with Nuclear Blast was the natural progression for the band. BRAND OF SACRIFICE ushered in their exciting new era with the release of single "PURGE", another giant leap in their continued sonic evolution.
Across their releases to date, BRAND OF SACRIFICE have hit 60 million streams and 13 million YouTube views.
The band draws its name from popular anime series Berserk by Kentaro Miura.
Fans at any BRAND OF SACRIFICE show will be familiar with set-closer “Eclipse” and its ending chant of, “Welcome to the new age.” With 'Between Death and Dreams', it’s evident the band have ushered in yet another, even fresher era from which there is no turning back.
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