Toronto, ON based Dark Alternative Rock Band A PRIMITIVE EVOLUTION, fronted by The Birthday Massacrebassist Brett Carruthers, has released the official music video for "Ghost," off of the band's latest album, Becoming. Directed by Terra Joy McNerthney and produced by long time collaborator and friend Bailey Northcott.
A song about love and loss, inspired by the shared grieving process of filial death, the video for "Ghost" takes place in a desolate, post-apocalyptic dreamscape where two lone survivors search for connection. Radio waves call to them, but what will they find at the source of the signal?
“'Ghost' was a song we took a chance on. We’d never written an epic long piece like this before and it really helped seal the album together for us. I wrote this song when I was having a lot of dreams of my father who we lost when I was 14. Funny how certain years these “ghosts”seem to come back and haunt you. Often times you almost feel as though they’re communicating with you or something along those lines. It’s a really beautiful moment where you feel like you’re with them again, the disappointment is waking up to reality.” - A PRIMITIVE EVOLUTION
"The song opens with an atmospheric, The Edge-esque guitar riff and lead singer Brett Carruthers’ singing in a hushed tone. As the song progresses through the first verse, he appears in the video, sitting besides a vintage car playing a beat up acoustic guitar. “Ghost” continues to add musical elements as it progresses and after a few minutes has morphed from an sparse arrangement to a shoegaze-inspired wall of sound with distorted guitars, a shuffling drum beat from Stu Dead and moody synth tones. The song maintains this dynamic between quiet and loud, though the most intense portion of the song comes at the end when the trio launch into an extended jam, moving into a more hard-rock inspired sound with Carruthers concluding the passage with a fiery guitar solo." - Matt Matasci - mxdwn
Click to Purchase 'Becoming' Physical CD
A Primitive Evolution is:
Brett Carruthers on Vocals, Guitars and Synths
Steph Misayo Seki on Bass and Synths
Stu Dead on Drums, Percussion and Dirty Beats
Out of the primordial soup comes A Primitive Evolution (A.P.E.). Given the gift of sentience, they are here to create a constantly evolving soundtrack to our world with their dark, alternative rock music. With its current release of full length recording “Becoming” the bands next mutation is underway. Recorded at their self-built Desolation Studios in Toronto, ON the album features collaborations with Writer / Producer Ian D’Sa (Billy Talent) and Audio Engineer Kenny Luong(Metric, Cancer Bats). In partnership with Metropolis Records, the band and label unleashed Becoming together, worldwide on October 5th. 2018. Known to be raw and visceral, with soul and beauty: A Primitive Evolution is best consumed at extremely loud volumes!
Awarded "Best Rock Band" by the 2015 Toronto Independent Music Awards, A Primitive Evolution has toured extensively, showcased at prestigious festivals CMW, NXNE & Indie Week Canada and received strong support from Canadian Music Industry stalwarts Alan Cross (CFNY 102.1 The Edge, ajournalofmusicalthings.com) and George Stroumboulopoulos(MuchMusic, CBC).
Pulling together a complex array of influences including Nine Inch Nails, Muse, The Cure, Tool, The Prodigy, Ministry, Radiohead, U2, Vivaldi, Alice in Chains, Guns N’ Roses and more, A Primitive Evolution’s rhythm-based attack blurs the lines of rock, electronica and all aspects between.
“Creation is evolution” observes A.P.E. singer Brett Carruthers, “that’s what I figure we're trying to say with A Primitive Evolution. As evolved as we think we are as humans or animals, we are very much at the beginning of the evolution of mankind. We have so much to learn and yet so much has changed in the last hundred years. We have a long way to go as a species. We want our band to reflect that too, showing our raw emotions, doing it out of instinct and evolving naturally; not overthinking, just having some fun existing on this planet.”