Kenny's Guitars, Tiki Bars @ SPHERE Makes It Personal

With Sphere production firing with sound, video and lights, Kenny Chesney is doing what he loves best: building something to take No Shoes Nation to new heights. Beyond the all-new, full-immersion content, the impossibly dialed-in sound quality, the Sandbar on the floor and a set list promising some surprises, the East Tennessee songwriter/superstar wanted to create a place where his fans could come together – whether they’re going to the show or not – and celebrate all the music, memories and moments along the way.
 
To document the moment, Chesney wanted to create a space to share the journey. Taking over a two-story space at The Venetian® Resort Las Vegas – the only resort connected to Sphere, he’s curating the multi-purpose Guitars, Tiki Bars and a Whole Lotta Love in partnership with Vibee, the destination experience company bringing fans closer to the music. Culling pictures, passes, license plates, handwritten lyrics, instruments and other mementos from two decades of stadium-sized summers, Guitars, Tiki Bars and a Whole Lotta Love is a place to pause and think about all the stories people lived tailgating, singing along or just meeting a few new friends.
 
“A lot has happened,” says the man Wall Street Journal called “The King of the Road” about the inspiration. “When you start creating something like this, you really step back and think about it. And these crazy summers tours, the fun and music made, wouldn’t have happened without No Shoes Nation, so I wanted to pull back the curtain and let them see at least a piece of it.”
 
And keeping in Chesney’s chill-out and enjoy the day ways, Guitars, Tiki Bars and a Whole Lotta Love comes with its very own beach bar. Christened “Spread the Love,” after his collaboration with The Wailers, the bar is a place to come together, have a drink – grown up or otherwise, meet up with friends or make new friends. Think of it as a lower impact tailgate situation that will be free and open to the public, whether or not you’re heading into Sphere, on Wednesday – Sunday of show weeks from 11 a.m. to 8 p.m.
 
“So much about how we do what we do is different with Sphere, so I want to make sure people can still have the core experiences,” Chesney explains. “Or maybe something that builds from that, creates a whole new way to pre-game, come together and just enjoy all the music we’ve shared whether you’re coming to the show or not.”
 
Kenny Chesney promised No Shoes Nation something very different when he began teasing his touring plans for 2025. Beyond taking the music into a more immersive dimension, he’s finding deeper meaning and nuance in many of the songs. To mirror that deepening sense of what this all means, Chesney wanted to create a space where the journey was as much a piece of the experience as the actual show. As Rolling Stone reported, “No Shoes Nation fandom will descend upon Las Vegas in May… The shows will be a rare chance to see Chesney outside of the massive football stadiums he usually hits on tour.” That intimacy and meaning infuses the experience for anyone who’s ever heard their life or found their meaning in his 33 No. 1s and myriad Top 5 and Top 10 hits.
 
Limited tickets remain for the Sphere residency at KennyChesney.com with official VIP Concert & Hotel Packages available via Vibee, the official VIP Concert & Hotel Package partner for Kenny Chesney’s Live at Sphere residency, at KennyChesney.Vibee.com. All Vibee packages offer guests a choice of premium tickets including Sandbar (general admission floor) or reserved seating, a collectable laminate and lanyard, access to the No Shoes Island VIP Pool Party, exclusive Kenny Chesney curated gift bag and early access to the Guitars, Tiki Bars and a Whole Lotta Love experience on show days for crowd-free shopping on exclusive merch items, and access to a dedicated shopping lane during public hours. Vibee Hotel Packages include a two-night stay at The Venetian Resort Las Vegas (The Venetian or The Palazzo) or Virgin Hotels Las Vegas. 

Photo Credit: Allister Ann

Kenny Chesney Live at Sphere in Las Vegas is presented by Blue Chair Bay® Rum.
 
Kenny Chesney Live at Sphere Las Vegas
Thursday, May 22
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Wednesday, May 28
Friday, May 30
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Saturday, June 21

Next Century Spirits Joins Forces With Kenny Chesney via the Acquisition of Blue Chair Bay® Rum

Next Century Spirits (NCS) announces the acquisition of Blue Chair Bay Rum, a key move in expanding its presence into the premium rum category. This award-winning spirit, the world’s largest independently owned rum, was created and built by East Tennessee songwriter/superstar Kenny Chesney and has sold millions of cases to date.
 
Chesney will continue to infuse his vision as one of NCS’s largest percentage owners and will play an integral role moving forward.
 
“Blue Chair Bay Rum has endless potential, and we’re excited to bring it into the NCS family,” said Anthony Moniello, Co-CEO of Next Century Spirits. “Kenny created something special – a great tasting rum with a rich story. At NCS, we’re building a team of fast-moving entrepreneurs and a portfolio of bold, unique brands for the next generation of spirits drinkers. Adding Kenny and Blue Chair Bay to our vision is another incredible step forward.”
 
“Blue Chair Bay Rum was created to capture my life, as a spirit to share with friends,” said Kenny Chesney. “This rum is the result of a lot of fun, passion, sunshine, good people and No Shoes Nation energy. Next Century Spirits embraces those same qualities. They have a passion for innovation and going to new places. This is going to be cool.” 
 
The NCS-Chesney alliance continues a groundbreaking season for the country artist. Known for his high intensity record-breaking tours, Chesney becomes the first country act to headline Vegas’ Sphere starting May 22, 2025.
 
“Teaming up with Kenny is a natural fit for NCS, and we are excited that he will play an active role in the company,” said Rob Mason, Co-CEO of Next Century Spirits. “Blue Chair Bay Rum strengthens our vision and marks another step in accelerating our growth as we work to shape the spirits of tomorrow.”
 
For more information about Next Century Spirits’ portfolio and innovation, visit www.nextcenturyspirits.com. 

About Next Century Spirits
Next Century Spirits (NCS), headquartered in Zebulon, North Carolina, is a full-service distilled spirits company, building a strategically developed portfolio of owned brands and offering private label solutions, co-packing, and bulk supply. NCS seeks to redefine what’s possible in spirits production with its patented Spiranova™ process, which accelerates flavor transformation using natural ingredients. Its portfolio includes Nue Vodka, Numbskull—a cool mint and chocolate-flavored whiskey—Bear Fight Whiskey, Creek Water American Whiskey, Caddy Clubhouse Cocktails, Calamity Gin, and Henderson Whiskey. NCS-owned brands have earned over 35 gold medals in industry competitions, and in 2023, the company was named North Carolina Distillery of the Year by the New York International Spirits Competition.
 
About Kenny Chesney
Eight-time Entertainer of the Year Kenny Chesney has been heralded as “The King of the Road” by The Wall Street Journal and “The People’s Superstar” by The Los Angeles Times. With 33 No. 1 hits including “American Kids,” “When The Sun Goes Down,” “Save It For A Rainy Day,” “Get Along” and “Pirate Flag,” plus over 32 million albums sold and 11 billion total U.S. streams, he has become the soundtrack for coming of age in the heartland this century. His commitment to his fans – known as No Shoes Nation – makes Chesney the only country artist on Billboard’s “Top 10 Touring Acts of the past 25 Years” for the last 15 years, as well as consistently playing NFL stadiums across the U.S. to just shy of 20 million people. Recently announced as the first country artist to play the groundbreaking Sphere in Las Vegas, Chesney continues taking his music into new dimensions. 
 
About Blue Chair Bay® Rum 
Blue Chair Bay Rum embodies the carefree rhythm of a day in the Caribbean. Created to share with No Shoes Nation, Chesney distilled the essence of the best day with friends on the water by employing true craftsmanship and maintaining exceptional quality. An authentic Caribbean rum, blended with natural ingredients, it’s available in: Spiced, White, Coconut, Banana, Coconut Spiced, Vanilla, Key Lime Rum Cream, Banana Rum Cream, Pineapple Rum Cream and Coconut Spiced Rum Cream. Kenny Chesney worked with one of the world’s great master blenders, Mike Booth, to create the blends. Blue Chair Bay Rum is an award-winning premium brand steeped in Kenny Chesney’s heart and love for living, from beach to bottle.
 
About STS Capital Partners
STS Capital Partners is a global mergers and acquisitions firm specializing in sell-side advisory. Focused on maximizing value, STS expertly led this deal, with Partner and Managing Director Smoke Wallin navigating complex negotiations to ensure success.

Kenny Chesney’s Blue Chair Bay® Salutes Summer w NEW Lime Rum!

With Kenny Chesney getting ready to take it wide open on his wildly anticipated Sun Goes Down 2024 Tour, with five stadiums in three cities already sold out, the easy-going songwriter/superstar adds something fresh, special and perfect for kicking back with friends. Whether mojitos, daquiris, coladas or a rum-based margarita, Blue Chair Bay® Lime Rum is an exemplary starting point.
 
“We couldn’t start the tour without something special to celebrate,” says Chesney. “It’s going to be an incredible summer, and I thought we should make something for No Shoes Nation that will be as delicious with just a squeeze of lime and soda as it is serving as the something extra in any number of people’s signature cocktails! However, whatever way you like to enjoy your favorite vacation-in-a-glass, it’s gonna be a little fresher with Blue Chair Bay Lime Rum.”
 
Today, the brand that’s won myriad medals at some of the most competitive tasting and cocktail competitions in the nation announces its new Lime Rum. Created with Blue Chair Bay’s signature clear spirit, Blue Chair Bay Lime compliments the already palette-pleasing flavors. Hitting shelves in-store next month, Blue Chair Bay’s Lime and Soda cocktail will be available on select stops throughout this year’s Chesney tour.
 
With a bright taste of citrus, Blue Chair Bay Lime Rum provides the tang of lime, balanced with Caribbean rum for a clean, tropical flavor. Perfect as a flavor-forward spirit added to any mixer, it adds an unexpected note to traditional cocktails (such as the Lime Colada, below) or enjoyed on the rocks.
 
To celebrate the newest spirit’s release, Blue Chair Bay joins Kenny Chesney’s No Shoes Radio for a Lime Launch Party at Juana’s Pagoda at Navarre Beach in Navarre, Fla. The fun all happens at the family-owned, sand-floored local institution Friday, April 12. Additional details available HERE.
 
And for those who can’t get there, a simple and a classic recipe to make your own fun.

Lime & Soda

• 2 oz. Blue Chair Bay® Lime Rum

• Club soda

    Add ingredients into a glass with ice. Garnish with mint and lime wedges.
 
Lime Colada

• 2 oz. Blue Chair Bay® Lime Rum

• 2 oz. pineapple juice

• 1 oz. cream of coconut

• 1 oz. coconut milk

    Blend all ingredients together. Pour into a glass. Garnish with a lime wheel and a cherry.

(Photo Credit: Maric Salocker)

With 12 unique flavor expressions made with sugarcane and natural ingredients, Blue Chair Bay Rum is an award-winning premium beverage that serves a multitude of cocktail experiences. With sales of over 200,000 cases annually, it’s easily one of the most successful independent spirits launches this decade. Embodying the best of times and time well spent, Blue Chair Bay Rum has become an integral part of making memories for people across the country.
 
Chesney’s Sun Goes Down 2024 Tour, presented by Blue Chair Bay Rum, kicks off later this month at Tampa’s Raymond James Stadium on April 20. Playing 23 stadium shows and almost as many amphitheater dates, it culminates with an unprecedented – and also already sold out –three nights at Gillette Stadium in Foxborough, Mass. from Aug. 23 to Aug. 25.
 
More information, please visit BlueChairBayRum.com. For more recipes and fun, follow us on socials @BlueChairBayRum.

About Blue Chair Bay® Rum
Blue Chair Bay® Rum, one of the most successful independent spirits brands, is a collection of premium-blended rums created on the shores of the Caribbean. Inspired by multi-platinum songwriter/superstar Kenny Chesney’s love of the islands, Blue Chair Bay® Rum reflects his commitment to the Caribbean. Made with exceptional care using natural ingredients, Blue Chair Bay® Rum is available in 50ml, 375ml, 750ml, 1L and 1.75L bottles. Blue Chair Bay® Spiced Rum 35% ABV; Blue Chair Bay® White Rum 40% ABV; Blue Chair Bay® Coconut, Banana, Lime and Vanilla Rum, 26.5% ABV. Blue Chair Bay® Key Lime Rum Cream, Banana Rum Cream, Pineapple Rum Cream, Coconut Spiced Rum Cream, Mango Rum Cream and Mocha Rum Cream 15% ABV. Please enjoy Blue Chair Bay® Rum responsibly. Bottled by Fishbowl Spirits, Nashville, TN. Fishbowl Spirits, LLC, Nashville, TN. www.bluechairbayrum.com.