QHMG / Stone Country Records’ modern country traditionalist Spencer Hatcher has signed with WME for global representation.

Noted by Billboard for his sound that “fits the ’90s-country revival that’s still turning heads among the genre’s base,” Hatcher is a bluegrass-influenced country artist who was raised on a farm in the heartland of Virginia’s Shenandoah Valley. He began playing five-string banjo in his family’s bluegrass band at the age of 11 and formed his own country band in 2020.

Before signing with Stone Country Records in October 2024, Hatcher was self-booking more than 150 shows a year after going viral with online covers of classic songs from his heroes, including Johnny Cash, Keith Whitley and Elvis Presley. Hatcher has now amassed more than 890,000 social media followers and 60 million views.

“Spencer Hatcher is one to watch! He’s a standout in this traditional music renaissance we’re experiencing,” said WME Agent Carter Green. “Spencer's musicianship, authenticity and work ethic are second to none, and we can’t wait to help take his music to new audiences worldwide.”

“Signing with WME for representation is an incredible opportunity I’m so thankful for,” said Hatcher. “If you know me, then you know I always wear Elvis’s ‘TCB’ motto on a chain around my neck, and with WME now working alongside my record label, Stone Country Records, taking care of business is exactly what we’ll be doing!”

Hatcher’s new focus track, the after-dark charmer “When She Calls Me Cowboy,” releases this Friday (7/25) and is available now for pre-save / pre-add.

About Spencer Hatcher:
Stone Country Records’ Spencer Hatcher is a bluegrass-influenced country artist who was raised on a farm in the heartland of Virginia’s Shenandoah Valley. By the age of 11, Hatcher was already playing his five-string banjo in his family’s bluegrass band. In 2020, he formed his own country band, backed by younger brother Connor Hatcher, a bass prodigy and “blood harmony” supporting vocalist.

Quickly developing a reputation across Virginia and neighboring states as an exciting live performer, Hatcher self-booked and played more than 150 shows a year in both 2023 and in 2024, often setting venue attendance records.

Hatcher has built a strong fanbase, including 890,000 social media followers. He has amassed over 60 million views, including 8.6 million likes on TikTok alone. This led to a high-profile partnership with PepsiCo, with Hatcher co-writing and performing a bluegrass jingle for a nationwide commercial for Mountain Dew Major Melon.

While Hatcher is still known as a “banjo shredder,” he’s now equally renowned for guitar picking and his unique vocals with a smooth southern drawl. The Daily News-Record, Hatcher’s hometown newspaper in Harrisonburg, Virginia, has dubbed him the “String King.”

Hatcher closely studies his musical heroes, including fellow bluegrass-turned-country artist Keith Whitley, but as this young old-fashioned gentleman begins his Nashville adventure, he’s determined to forge his own creative path.

Following his debut release on Stone Country Records – a three-pack of traditional country songs featuring the feel-good focus track “Cold Beer and Common Sense” – Hatcher’s new focus track, the after-dark charmer “When She Calls Me Cowboy,” is scheduled for release on July 25 and available now for pre-save / pre-add.

For more information on Spencer Hatcher, visit spencerhatchermusic.com and follow him on TikTok, Facebook, Instagram and YouTube.