Gavin Adcock grew up wearing pearl snaps to run cattle on his farm in Watkinsville, Georgia. Now, on the heels of releasing his third album in three years, The Day I Hang It Up, earlier this month, the singer is commemorating his roots with the launch of his Western lifestyle brand, Thrivin’ Here Co. Learn more at ThrivinHereCo.com.

“This isn’t a costume. I don’t just wear pearl snaps on stage, I’ve worn ‘em my whole life,” remarks Adcock. “On the farm. On the stage. On the days nobody was watching.”

To kick start the launch, Adcock dropped Chapter One, The Cowboy Kit, which includes three pieces: The OG Pearl Snap with a custom developed fit and longhorns, The Trucker Hat with Cotton Twill material and the Thrivin' Here Co. Patch and The Bandana, built for sweat, dust and long nights.

Each chapter is available while supplies last, with Chapter Two unlocking when the next chapter of Gavin's story does. No restock will be available on anything that came before it. To ensure you don’t miss a chapter, sign up for alerts at ThrivinHereCo.com.

The Day I Hang It Up spans 26 tracks, with Adcock featured as a co-writer on all but four songs. Produced by Jay Rodgers, the album also includes collaborations with Treaty Oak Revival, ERNEST, and his previously released fan favorite, “Cheap Thrills” with Hudson Westbrook.

The album inspired the name of Adcock’s headlining The Day I Hang It Up Tour, which is currently underway. Adcock recently extended the run into 2027 with Blake Whiten supporting on 12 additional dates. Following performances in Australia in March, Adcock will embark on the second leg of The Day I Hang It Up Tour on April 1, kicking off at Gatton Park in Lexington, KY, followed by two nights at The Factory in St. Louis, MO and stops in eight additional cities, including Oklahoma City, OK, Richmond, VA and Baltimore, MD. Tickets for the newly announced shows are on sale now at GavinAdcockMusic.com.

Offering a mix of heartbreak, love and outlaw country influences, The Day I Hang It Up also adds a layer of depth to the country star’s repertoire. Songs including “Shoes” and “Rockstar Life” delve deeper into the cost of rising fame, while “Holes In The Boat” offers an honest look at trying to balance masculinity and vulnerability concerning mental health. The album left The Tennessean remarking Adcock as "a voice capable of withstanding an enduring career."

Gavin Adcock The Day I Hang It Up 2026-2027 Tour
Newly Announced Dates in Italics

Oct. 29            Bojangles Coliseum || Charlotte, NC
Oct. 30            Enmarket Arena || Savannah, GA
Oct. 31            Hertz Arena || Estero, FL
Nov. 6             MGM Music Hall at Fenway || Boston, MA
Nov. 7             Santander Arena || Reading, PA
Nov. 13           Masonic Temple Theatre || Detroit, MI
Nov. 14           Van Andel Arena || Grand Rapids, MI
Dec. 10            The Theater at Virgin Hotels Las Vegas || Las Vegas, NV
March 6           Meatstock Gippsland || Melbourne, Australia
March 13         Meatstock Toowoomba || Toowoomba, Australia
April 1             Gatton Park || Lexington, KY
April 2             The Factory || St. Louis, MO
April 3             The Factory || St. Louis, MO
April 10           SJB Pavilion || Oxford, MS
April 29           Salem Civic Center || Salem, VA
May 1              The St. Augustine Amphitheatre || St. Augustine, FL
May 7              The Zoo Amphitheatre || Oklahoma City, OK
May 8              White Oak Music Hall || Houston, TX
May 13            Virginia Credit Union LIVE! || Richmond, VA
May 14            Hard Rock Live at Etess Arena || Atlantic City, NJ
May 15            Pier Six Pavilion || Baltimore, MD
May 27            Floores Country Store || Helotes, TX
May 28            Floores Country Store || Helotes, TX