Frontman Matic Blagonič comments on the single, "'What a Shame' targets those who blindly follow ideological, political, or religious figures without questioning what they truly support. Written during a time of rising hatred in my home country of Slovenia, it tackles a global trend where hard-won societal progress is being rapidly undone, with xenophobia, bigotry, and other forms of intolerance resurfacing."

The singer continues, "This situation fills me with sadness and anger, as many people are manipulated by influential figures, losing all empathy and compassion for others. This song encourages listeners to think for themselves and reevaluate their values."

He finishes, "Sonically, it combines dark electronic drum & bass elements with heavy instrumentation, featuring one of the album's most massive breakdowns to reflect the frustration, disappointment, and rage contained in the lyrics."

The accompanying music video was created by Polish production house Grupa13 (g13.film), renowned for their work with Arch Enemy, Amon Amarth, Epica, and Behemoth, among other leading metal acts.

Hei’An is a five-piece post-metalcore band from Slovenia whose unique sound blends elements from various metal, rock, pop, and electronic music styles. Their deeply emotional and impactful songs are packed with intimate moments and massive segments.

Hei'An released their debut album, imago, via SAOL in November 2022. To follow up on the album’s success, the band flew to the world-famous EastWest Studios in Los Angeles to record live versions of four songs from imago with a string quartet from the LA Philharmonic. The resulting EP, Live at EastWest Studios, came out in October 2023.

Since their first-ever, sold-out release show at the cult Slovenian venue Kino Šiška in early 2023, Hei’An has performed across Europe and at some of the prominent metal festivals and music industry events worldwide, such as 70000 Tons of Metal, MetalDays, ProgPower EU, Eurosonic, and MENT Ljubljana.

Hei'An's upcoming sophomore full-length album, Kiss Our Ghosts Goodbye, was produced by the band and Randy Slaugh (Architects, The Amity Affliction), mixed by Joseph McQueen (From Ashes to New, Bad Wolves) and Zakk Cervini (Bring Me the Horizon, Architects), and mastered by Ted Jensen.

HEI'AN ARE:
Matic Blagonič — Clean Vocals
Aljaž Novak — Harsh Vocals
Matevž Počič — Guitar
Peter Smrdel — Bass
Gaj Bostič — Drums