The inaugural Field & Stream Music Fest, set for October 3–5, 2025, at Carolina Adventure World, is bringing more than just country music to South Carolina this fall. Today, organizers announced details for the Outdoor Expo Experience — a full-scale attraction included with all fest tickets, offering hands-on activities, immersive villages, show specials, demos and the chance to live the Field & Stream lifestyle between artists sets.
The Outdoor Expo Experience will open daily at 12:00 PM, giving fans plenty of time to explore, shop and connect with their favorite outdoor brands before the music kicks into high gear each afternoon.
With more than 40 artists performing throughout the weekend on three stages, including Eric Church, Miranda Lambert, Lynyrd Skynyrd, ZZ Top, Riley Green and Bailey Zimmerman, the fest promises three days of chart-topping country music and unforgettable outdoor adventure.
Immersive Villages & Expo Experiences
Fans will find dedicated outdoor villages and interactive activity zones that bring Field & Stream’s heritage to life.
Fishing Village (Presented by Ugly Stik)
Anglers and outdoor enthusiasts can cast, test and explore in this immersive hub featuring Pure Fishing, Berkeley, Abu Garcia, Ugly Stik, Fishe Wear, Eyeking and Hobie. From hands-on gear demos and casting stations to pro tips and product showcases, the Fishing Village brings the best of the water’s edge right into the heart of the festival grounds. Don’t miss the Berkley Bass Tank and watch your lure in action!
Hunting Village (Powered by onX Hunt)
For those who live for the outdoors and wide open spaces, the Hunting Village is home base. Featuring leading outdoor brands including onX Hunt, Southern String Hat Co., BirdDog, Silencer Central, Orion Hunting, Gunner Kennels, NWTF, Mossy Oak, Polaris, Ororo and more, attendees will find interactive displays, demos, live programming, expo show specials, giveaways, contests and everything from backcountry tools to conservation education.
The Game Watch Village
College and pro football fans won’t miss a moment at The Game Watch Village, where big screens stream live games all weekend long. With fan zones, cold drinks and tailgate-style seating, it’s the perfect place to cheer with your crew. Start your morning with a Bloody Mary, breathe in the fresh Carolina air and settle in for a day of football in the great outdoors.
Outdoor Expo Highlights
Integrated throughout the fest, the Outdoor Expo Experience will feature:
Interactive Exhibits & Demos: Gear testing, casting zones, archery ranges and real-time product showcases, new product launches
Live Programming: Appearances by outdoor influencers, conservation leaders and brand experts
Food Trucks & Local Vendors: Southern-inspired eats and handcrafted goods from across the region
“The Outdoor Expo Experience is what sets Field & Stream Music Fest apart,” said Bob Durkin, co-founder of Southern Entertainment. “It’s more than great music — it’s about stepping into the Field & Stream lifestyle on 3,000 acres of God’s country. From fishing to the fan zone, there’s something for everyone.”
Tickets, Camping & Access
All villages, exhibits and after-hours activities are included in the price of festival admission tickets. Tickets, RV and tent camping, VIP upgrades and flexible payment plans are available now at FieldAndStreamMusicFest.com.
Located just minutes from Columbia and under an hour from Charlotte, Carolina Adventure World offers 3,000 acres of off-road trails, water and woods—making it the perfect backdrop for a weekend full of music, mud and memories.
ABOUT FIELD & STREAM:
Field & Stream is the world's leading outdoor lifestyle brand. With origins dating back to 1871, F&S has taught a nation to hunt and fish, to camp and explore, to survive and thrive in the outdoors—all while leading the charge to conserve and fight for wildlife and wild places. The secret to our longevity is simple: Hunters and anglers love a great story—and nobody tells one better than Field & Stream. In 2024, the legacy brand was unified under the same ownership for the first time in its history, including key investors and country music artists Eric Church and Morgan Wallen. Now embarking on a new chapter, the next generation of Field & Stream includes the return to a print publication, a membership community, a wide variety of product launches including apparel & accessories, upholstered furniture, beer and spirits, and more, plus experiential components such as hunting and fishing Excursions, Powered by BirdDog, a lodge in Bozeman, MT and the Field & Stream Music Fest. For more information, visit www.fieldandstream.com.
ABOUT SOUTHERN ENTERTAINMENT:
Southern Entertainment is a full-service event and production company with an unwavering commitment to excellence that has produced more than 500 events across the United States. For more information, visit www.southernentertainment.com
