"Ian Pickering is among the most relevant songwriters of this generation, with topical subject matter, sharp lyricism, a relatable attitude and music that is addictive as F*&@. The same spunk that the progenitors of punk and orderly chaos of early post-punk is made of" ~ The Spill Magazine

"Beguiling... anthemic yet accessible, gothic, grand and graceful, delicately dance-driven and dark, coiled and ornate, slow and seductive" ~ Big Takeover Magazine

"A poetic brutality in the lyrics that reflects our current climes with clinical precision... the anthemic grace and stature of something by The Sisters of Mercy: it has an Arctic chill through which a lyrical, passionate heat radiates" ~ Backseat Mafia

"The cult of popular personality that follows deceptive and narrow-minded fame campaigns, the act of putting the dimmest star on the highest plinth has a new detractor" ~ Sound Read Six

"Rhythms stroll and guitars weave melodic webs within that ethereal electronic intimation. Light and dark entangle... Struck a chord in an instant but it is over time that its true splendour and prowess emerged and our pleasure and fascination escalated" ~ Ringmaster Review

UK-France duo The Noise Who Runs present their ‘Preteretrospective’ album, a 14-track offering sprung from the mind of Ian Pickering (of Sneaker Pimps and Front Line Assembly). Featuring songs from their first two EPs - curated and set in a more far-reaching context - along with six new, previously unreleased tracks.

Ian Pickering (co-author of such hits as 'Spin Spin Sugar', '6 Underground' and 'Tesko Suicide') wrote this material simultaneously to material for the latest Sneaker Pimps album. Formed four years ago upon relocating from Hartlepool, England to Lille, France, The Noise Who Runs is now a duo with Brazilian-French guitarist Felipe Goes.

A literal translation of ‘O bruit qui cour’, a French phrase meaning ‘gossip’, The Noise Who Runs was also the name of Pickering’s favourite restaurant, where the ideas for this project fell into place.

The Noise Who Runs' is rooted in the shared principles and approach to making music of punk/new wave and early hip-hop - both the mentality and the message. This brand of indie-electronic rock is heavily shaped by the 1970's experimental electronic scene in Sheffield, the 1990's guitar-house mix of the Manchester scene, Primal Scream's guitar-electronic sound after 1997’s 'Vanishing Point', and 2000’s XTRMNTR.

Earlier, the duo released lead tracks 'Beautiful Perhaps' and the highly cynical 'Takes a Long Cold Look and Then The Kitchen Sink' - the illegitimate child of solo album-era Syd Barrett and post-Talking Heads David Byrne and '2poor2die', which is at once, a celebration of ordinary bravery in the face of the daily grind of routine and a condemnation of the eternal ideology that sees working people as disposable.

TNWR drifts effortlessly between analogue and digital, from instrument to instrument and between genres, the duo ultimately achieving a blend of abrasive beauty from electric guitars and electronica.

The electronic, looped simplicity of ‘Off the Rails’ is followed by the pandemic-inspired songs 'Things Fall Apart', 'Electronic Babysitter' and the wonderfully bizarre groove of 'Somewhere Between Dogs and Wolves', inspired by Ted Hughes’ poem ‘The dogs are eating your mother’.

'So Good It’s Free' and 'Zoe’s Edible Garden' deliver among the most direct and obvious lyrics on the album, addressing the growing inequality in society and the struggle of what Pickering describes as the unheard and unseen decent people without voices and increasingly without hope, barely considered worth considering.

The utopian optimism of 'So It Goes' to the bleak but beautiful view of ‘New York to L.A. in 2-and-a-half Minutes' led to 'Under the Sun', a campfire song with balearic beats that recounts the aftermath of the revolution that should be coming and finally 'L’altruisme', a strangely disconcerting slice of electronic weirdness.

As of April 21, the 'Preteretrospective’ album is available across digital music platforms, including Spotify, Apple Music and Bandcamp, where this and other releases can e obtained directly from the artist.

ALBUM CREDITS
All songs written by Ian Pickering
Felipe Goes - electric guitars and keyboards
Ian Pickering - vocals, electric guitar and keyboards
All songs recorded, engineered and produced by The Noise Who Runs
Drums and additional recording and production by Julien Guyot
Additional production by Colin C at The Cell Studio (thecellstudio.com), except 'Beautiful Perhaps', recorded and produced by Claudio Meza aka 'Spural' at Mauco Records, Chile.
All songs mixed and mastered by Colin C at The Cell Studio
Artist photos by Théo Valenduc

"There is a gothic undercurrent to the sound: a heart of darkness that circulates under the electronic thrum and an ominous air... a poetic brutality in the lyrics that reflects our current climes with clinical precision... ‘Beautiful Perhaps’ has the anthemic grace and stature of something by The Sisters of Mercy: it has an Arctic chill through which a lyrical, passionate heat radiates" ~ Backseat Mafia

UK-France electronic rock duo The Noise Who Runs presents 'Beautiful Perhaps', the anthemic first track from their imminent 'Preteretrospective’ LP, scheduled for release on April 7. This follows 'These Will Be Your Gods' EP, released in January, and ‘High Time in Lo-Fi’, their third EP released in mid-2022.

The Noise Who Runs is the project of songwriter and performer Ian Pickering, best known as a member of and songwriter for 90s British trip hop outfit Sneaker Pimps, having co-written such hits as 'Spin Spin Sugar', '6 Underground' and 'Tesko Suicide'. Over the past two years, he has churned out this new album while also working on the new Sneaker Pimps album

Hailing from Hartlepool in the north-east of England, Pickering launched this project in 2019, three years after relocating to Lille, France. Today, The Noise Who Runs is a duo of Pickering with Brazilian-born French guitarist Felipe Goes.

'Beautiful Perhaps' sets the lyrical tone for the whole album (the narrative seeks redemption, this is a picture book version censored to fiction as the demons pull us apart), the lyrics being the strongest ties binding its various musical styles and influences. Wonderfully poetic, hard-edged, clear-sighted but abstract, this music veers between brutal honesty and cynicism, optimism and realism in a tirade of social commentary from life at the thin end of the wedge.

"There’s a reason that 'Beautiful Perhaps' is the first single and also the first song on the album. It sets the tone for everything The Noise Who Runs is about," says Ian Pickering.

"My truth, that’s got nothing to do with anything. People need to stop selling their truth, their subjective complaints and petty outrages. First and foremost, I was a journalist, therefore, I deal in facts and I think as a general overview of the state of society and of humanity (not just this century but eternally) - this is as honest as you’re gonna get. And it hits the nail squarely and firmly on the head. The truth isn’t pretty but it has to be accepted before anything I describe in the song can be addressed. That’s what’s beautiful - perhaps."

The Noise Who Runs is a direct, literal translation of ‘O bruit qui cour’, a French phrase meaning ‘gossip’. It was also the name of Pickering’s favourite restaurant, where the ideas for this project fell into place. With live performances delayed due to Covid lockdowns, the duo instead released two EPs in 2020 (‘The First of Two Sides of a Double-headed Coin’ and ‘The Other Side of the Same Double-headed Coin’).

The Noise Who Runs' essence lies chiefly in the shared principles and approach to making music of punk/new wave and early hip-hop - in terms of the mentality and the message. Musically, TNWR's indie rock is heavily shaped by the 1970's experimental electronic scene in Sheffield, the 1990's guitar-house mix of the Manchester scene, Primal Scream's guitar-electronic sound after 1997’s 'Vanishing Point', and 2000’s XTRMNTR.

Pickering's role in Sneaker Pimps is rooted in a lifelong friendship with founding member Liam Howe and Chris Corner, who had also taught Pickering to play his first song on acoustic guitar. Having written and worked with Howe and Corner on various projects throughout their teens, he became Sneaker Pimps’ lyricist shortly after they recruited Kelli Dayton for the debut record 'Becoming X'.

As of February 14, the 'Beautiful Perhaps' single is available via Bandcamp, Spotify, Apple Music and elsewhere. The full 'Preteretrospective’ album will be released on April 7.

ALBUM CREDITS
Written by Ian Pickering
Produced by The Noise Who Runs
Recorded, engineered and produced by Claudio Spural (Mauco Records)
Additional production, mixing and mastering by Colin Cameron at The Cell Studios
Felipe Goes - electric guitars and keyboards
Ian Pickering - vocals, electric guitar and keyboards
Artist photos by Théo Valenduc
Other images created by Ian Pickering with additional photography and video clips courtesy of Dreamstime

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THE NOISE WHO RUNS release beguiling and anthemic 'Preteretrospective' album, newest output from Ian Pickering (Sneaker Pimps / Front Line Assembly)

The Noise Who Runs releases 'Beautiful Perhaps', a shimmering indie gem previewing their 'Preteretrospective’ LP