With the announcement of HEY NOW Records, a streamlined independent label built around the premise of super-serving singularly talented artists, President and Co-Founder Kris Lamb is pleased to announce key promotion executives VP Brooke Diaz, plus National Directors for the West and East Coasts Bill Lubitz and Jane Staszak. The seasoned industry leaders bring decades of hands-on experience from both the label and radio sides, creating not just earned knowledge, but a dynamic sense of how to make music connect with listeners in a way that sparks real reaction.
“Brooke is the most passionate person I know when it comes to this business,” Lamb says of the woman tapped to lead HEY NOW’s promotion efforts. “Her unmatched work ethic sets a level of intensity that inspires everyone around her. She’s incredibly creative, really cares about the artists and that leads to her being one of the best relationship builders I’ve ever seen.”
That commitment to excellence, creativity and artist advocacy is what drives the emergent label’s teams. Lamb sought National Directors who shared Diaz’s approach, tapping Bill Lubitz and Jane Staszak.
“Bill delivers every day with consistency, discipline and a real commitment to the work. The first one analyzing spins and digging into the data, his level of detail creates a strong foundation for everything we do, which makes him an important backbone of this team,” Lamb says of his West Coast National Director.
“Jane leads with passion, builds belief in the record and brings an energy that draws people in,” Lamb says of his East Coast National Director. “With decades of experience across radio and the broader business, she understands how to connect the dots, but what really sets her apart is how naturally she connects with artists and partners on a human level.”
For streaming, Lamb sought someone who could tailor their programs to each artist’s needs. Enlisting Anna Scott Welch as HEY NOW’s Director of Streaming, Lamb brought on a seasoned partner who’s worked across genres and companies for the widest reaching impact.
Lamb says of Scott Welch, “Anna’s deep understanding of the streaming landscape and how to translate data, audience and story into actual sustained momentum matters. Bringing a level of focus, clarity and strategic thinking that’s essential in today’s world, having Anna in this role is a major piece of how we build and scale to maximize each artist’s potential without losing what makes them stand out.”
For President and Co-Founder Lamb, teams are one of the cornerstones for HEY NOW’s artist-forward approach. Seeking to transform the meaning of record company function, music discovery and supporting creators in ways that matter, Lamb is working to create an ecosystem that is driven by a new model.
As Lamb says of his first wave of staff, “These are all people I’ve worked with and trusted over time. Bringing them together at HEY NOW creates a real advantage through their existing chemistry. Together they create something more connected and more focused, allowing us to move with intention, operate with clarity and build real audience platforms for our artists.
“That foundation is everything for what we’re setting out to do. I look forward to the future we are going to build, the music that’s coming soon, and a way to deliver for artists that’s tailored to everything they not only need but deserve.”
Congratulate the team at Brooke.Diaz@heynowrecords.com, Bill.Lubitz@heynowrecords.com, Jane.Staszak@heynowrecords.com and AnnaScott.Welch@heynowrecords.com.
About Brooke Diaz (VP, National Promotion)
Having spent a dozen years as Director West Coast, Northeast and Midwest before rising to National Director at Big Machine Label Group, Brooke Diaz understands making records work regionally as well as creating a nation campaign. Starting her career at Denver’s KWOF The World, as both Music Director and morning show lead, the Brown University graduate recognizes radio’s needs from the inside out, which informs the way she brings music to radio. That attention to detail saw Diaz awarded the 2025 CRS Country Aircheck Awards National Director Of The Year and 2022 CRS Country Aircheck Awards Regional Promoter Of The Year.
About Bill Lubitz (National Director, Promotion, West Coast)
With over two decades of country radio and label promotion experience, Bill Lubitz understands both sides of connecting artists and music lovers. Having spent ten years in Las Vegas radio, including at KWNR, Lubitz moved to the label side with Stoney Creek Records in 2009, then Black River Entertainment before being hired by Kris Lamb for the launch of Dot Records in 2014. A creative thinker, he moved to Big Machine Label Group in 2017.
About Jane Staszak (National Director, Promotion, East Coast)
Building a career on being in the field, Jane Staszak launched her promotion-forward career at Akron’s award-winning WQMX, then Pittsburgh’s WDSY. Tapped by Black River Entertainment (as part of the team) that launched Kelsea Ballerini, the Pittsburgh-based executive has a keen sense of how meaningful artist development intersects record promotion. She most recently worked at Big Machine Label Group.
About Anna Scott Welch (Director, Streaming)
Most recently served as Senior Manager of Streaming at Big Machine Label Group, after joining the company in 2021, Anna Scott Welch is a veteran with seven years experience in digital partnerships, music strategy and campaign execution at Integrity Music and Crowd Surf. The Auburn University graduate understands supporting a diverse roster of artists spanning genres across myriad streaming platforms to drive growth, as well as build industry relationships.
About HEY NOW Records
HEY NOW is an independent record label founded by Clint Higham, Kenny Chesney, John Esposito and Kris Lamb. With an artist forward focus, the boutique label stresses individuality, development and creating a bridge between people seeking music that reflects their lives and artists seeking to connect from the inside out. Based in Nashville, HEY NOW deploys a team across all disciplines, including a promotion staff who work from passion and super serve the hand selected roster at radio, a streaming and digital marketing team focused on driving discovery and audience growth across platforms, and A&R executives who operate from their strengths and bring a diverse spectrum of musical influence. www.heynowrecords.com