With 15 years of experience leading brand development and brokering innovative partnerships for products and artists alike, Michelle Bower joins The Neal Agency (TNA) as President, Strategic Partnerships.

“The entire Neal Agency team exudes passion, energy and excellence when it comes to representing our roster of artists and building a company culture that fosters creativity and empowerment,” Bower shares. “It’s an honor to join such a well-respected group of individuals in the industry to usher in a new era of innovative partnerships and successes for our notable and emerging clients."

TNA co-head and founder Austin Neal adds, “We are excited to have Michelle join our team as the President of Strategic Partnerships. Her deep industry knowledge and proven ability to build meaningful relationships will be invaluable as we continue to expand our reach and create new opportunities for clients. We look forward to the impact she will make in shaping the future of the agency.”

Over the course of her career, Bower has been responsible for the creation and execution of integrated communications strategies for a diverse roster of brands, spanning Premium & Luxury Spirits, Fashion & Beauty, Jewelry, Consumer Packaged Goods, Tech and Corporate Communications verticals.

With extensive leadership experience managing teams, ensuring revenue growth and maximum awareness, Bower most recently served as Associate Senior Vice President at LaForce, leading campaigns for Veuve Clicquot, Moët & Chandon, Madewell, YSL Beauty, Motorola and Tinder. Prior to joining LaForce, Bower held leadership roles at Jonesworks, Dittoe Public Relations and Fleishman-Hillard.

After spending a decade in New York City, Bower now resides in Nashville, and proudly hails from Indiana.

TNA is a boutique entertainment and talent agency representing emerging artists to record-breaking talents. In this role, Bower will drive brand partnerships for the agency’s artist roster. Congratulate Bower at Michelle@TheNealAgency.com.