Spencer Charnas, horror icon, creative mastermind and frontman of theatrical, horror-themed metal powerhouse Ice Nine Kills, today announces the launch of Pretty Evil—a sinister new brand that redefines high-performance personal care and cosmetics for those who live for the limelight... or the moonlight. The brand makes its debut with a killer first collection inspired by the theatrical flair and horror-fused ethos of Ice Nine Kills. Watch 'Pretty Evil: Chapter 1' Below.
Developed with elite chemists in the USA, Pretty Evil is warpaint for the wicked. Designed to hold up under stage lights, sweaty mosh pits, or moonlit murder sprees, the debut collection includes make-up and haircare products that promise durability, intensity, and cruelty-free confidence.
Speaking on today's announcement and the launch of his exciting new venture, Spencer Charnas shares
“The passion and care we put into Ice Nine Kills is reflected back in the unwavering support from our beloved Psychos. We’ve launched Pretty Evil with careful strangulation consideration. I consulted with high-end industry pros, undertaking a meticulous dismemberment process to ensure this is built to last. Would I be caught dead in Pretty Evil? Absolutely. And so should you.”
The debut collection from Pretty Evil includes:
DIE-LINER – Define and accentuate eyes. Die-Liner in RAVEN is a rich, high-pigment black eyeliner designed to make a statement. This unisex eyeliner delivers intense, long-lasting color that won’t fade - a versatile product everything from a natural look or while performing.
LIQUID LIPSTICK – Full-pigment liquid lipstick for those that aren’t afraid to stand out. Formulated to last all day, this unisex formula delivers bold, saturated color that lasts through every adventure or performance. Goes on as a smooth liquid, dries to a comfortable, matte finish.
WELCOME TO HORRORWOOD EYESHADOW PALETTE –Create limitless looks with this universal eyeshadow palette designed to break beauty rules. WELCOME TO HORRORWOOD contains 15 versatile shades to create looks from wearable natural, smoky to vibrant eye-catching styles. Featuring high-pigment matte and shimmer shades.
DEVIL’S ‘DO – GRIM GRIP –You’re going to have to give the Devil his ‘Do with this high hold, high shine pomade. Its hybrid formula has the instant flexible forming of a wax, with the perfectly set look of a gel. Having a scent profile reminiscent of secluded woods by the sea, you’re sure to raise more than just some eyebrows. The firm hold will keep you looking sharp through even the most violent of nights.
Each product has been rigorously tested and field-proven ensuring it meets the high standards of performers and fans alike. Pretty Evil is here to prove that beauty is indeed in the eye of the beheader. Get yours before it's gone from prettyevil.co
About Pretty Evil
Pretty Evil is a collection of high-performance essentials in haircare, cosmetics, and skincare, designed to withstand the spotlight's glare or the spine-tingling thrill of the unknown. More than just another “collab,” Pretty Evil is developed with top industry formulators in the USA, meticulously tested, and built to last. Every Pretty Evil product is vegan, cruelty-free, and designed to keep up with you long after the sun sets. Look good and feel Pretty Evil.
About Spencer Charnas
Spencer Charnas is the creative architect and frontman of Ice Nine Kills and one of modern metal’s most visionary and recognizable figures. A lifelong horror obsessive and pop culture alchemist, Charnas has transformed Ice Nine Kills into a multi-dimensional empire where music, cinema, and theatrical storytelling collide.
Under his leadership, the band’s horror-themed concept albums The Silver Scream and The Silver Scream 2: Welcome to Horrorwood redefined the genre—earning Top 20 Billboard chart placements, global streaming success, and cult-like fan devotion. As a songwriter, performer, and strategist, Charnas has elevated Ice Nine Kills beyond the stage, launching the Silver Scream Convention, immersive fan clubs, graphic novels, and now the Pretty Evil cosmetics line.
Known for collaborations with horror icons like Ari Lehman and Tony Todd, and for bringing theatricality back to live performance, Charnashas become a mainstay in both the metal and horror communities. Whether fronting the band on tour with Metallica or creating blood-soaked beauty campaigns, he continues to push the boundaries of what a modern frontman can be.
About Ice Nine Kills
Ice Nine Kills craft passionate and precise anthems that fuse metalcore, melody, and punk with immersive, horror-inspired storytelling. Led by creative mastermind Spencer Charnas, the band has built a sprawling universe of music, film, literature, and live performance that has captivated a global fanbase of “Psychos.”
The Billboard-charting albums The Silver Scream and The Silver Scream 2: Welcome to Horrorwood paid tribute to icons like Freddy Krueger, Michael Myers, and Patrick Bateman—earning the band a Top 20 debut on the Billboard 200 and over 1 billion career streams. Their cinematic music videos, graphic novels, true crime mockumentaries, and immersive live shows have redefined what it means to be a heavy band in the modern era.
From touring stadiums with Metallica to headlining their own sold-out shows, Ice Nine Kills have become one of the most popular and formidable forces in modern music. With over 2 million monthly Spotify listeners, 210 million YouTube views, and their own Silver Scream Convention, Ice Nine Kills continue to construct a horror-meets-metal empire that’s as ambitious as it is blood-soaked.
Their most recent release, "A Work Of Art" was a match made in hell as the band collaborated with the insanely popular Terrifier movie franchise to craft the official song for Terrifier 3. The track and extended cut music video featuring the franchise's very own illustrious slasher, Art The Clown gave the band their biggest one-day streams ever and helped secure a #1 spot at the box office for the movie. The band will be hitting the road in May for their 'Silver Scream-A-Thon' tour where they will play The Silver Scream and The Silver Scream 2: Welcome To Horrorwood on consecutive nights in multiple cities across the US as well as continuing to play further stadium dates with Metallica on their M72 World Stadium tour. For tickets and more information click HERE.