"Cranked Up Records" Launches with a Sonic Boom: Curtis McKinney Unveils New Record Label Distributed by Perry Music Group, an Imprint of The Orchard, a Sony Subsidiary

Carlsbad, NM — Curtis McKinney, the acclaimed former nationally syndicated radio host and concert promoter, has officially stepped into the world of music production with the much-anticipated launch of his record label, "Cranked Up Records." Backed by the distribution prowess of Perry Music Group, an imprint of The Orchard, a subsidiary of Sony, the label is poised to make an indelible mark on the music industry.

Curtis McKinney's storied career in radio, with shows spanning over 200 stations worldwide in both Rock and Country music genres, has solidified his status as a tastemaker and influential figure. McKinney's nominations for DJ of the Year in Las Vegas, DJ Personality of the Year in New York, Show of the Year in Los Angeles, and DJ of the Year at the Texas Country Music Awards attest to his wide-ranging impact on the music industry.

Among McKinney's numerous accolades are the prestigious titles of DJ of the Year and Interview of the Year in the Rock Genre with "Cranked Up Live," and Specialty Radio Show of the Year in the Country Music Genre with "Cranked Up Country Nights," recognized by the New Mexico Broadcasters Association.

"Cranked Up Records" is set to amplify McKinney's passion for music, ushering in a new era of talent discovery and artistic innovation. Curtis McKinney, renowned for his discerning ear and industry insight, brings a wealth of knowledge to “Cranked Up Records.” Having showcased emerging talents and producing hundreds of live events for almost 20 years, McKinney’s vision is to create a platform that nurtures artistic authenticity while connecting artists with diverse audiences. The strategic partnership with Perry Music Group, known for its commitment to artist development and global distribution, further strengthens the label's position in the industry.

"I am thrilled to embark on this exciting journey with 'Cranked Up Records,'" says McKinney. "With the support of Perry Music Group, we aim to create a platform that nurtures creativity, empowers artists, and delivers exceptional music to audiences around the world."

Perry Music Group, operating as an imprint of The Orchard, a Sony subsidiary, brings a wealth of experience and resources to the collaboration. Their commitment to fostering talent aligns seamlessly with McKinney's vision for "Cranked Up Records."

McKinney expressed his enthusiasm for the new venture, stating, “Launching Cranked Up Records is a culmination of my lifelong dedication to music. This label is more than a business; it’s a platform for artists to thrive and connect with their audience in meaningful ways. I am thrilled to embark on this journey with great partners to contribute to the ever-evolving tapestry of the music industry.”

Bryan Wayne Perry, Director, Perry Music Group added, "I am honored to welcome Curtis and Cranked Up Records to the family and look forward to collaborating for the greater good of music."

The label's inaugural year promises a lineup of new and established artist releases and collaborations that showcase the diversity and vibrancy of the music landscape in multiple genres. "Cranked Up Records" is set to become a hub for artists seeking a supportive environment that values artistic expression and innovation.

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