ShopKeeper Management, the premier artist management company founded by Marion Kraft in 2009, proudly announces the promotion of two longtime team management associates. Reflecting the company’s commitment to strategic leadership and fostering talent within its all-female team, ShopKeeper further solidifies its reputation for artist-first management.

Crystal Dishmon has been named Co-Manager of Miranda Lambert alongside Kraft. In her expanded role, Dishmon continues her longtime management of two-time Academy of Country Music and 17-time Canadian Country Music Association winner, Tenille Townes, while further contributing her deep industry expertise to Lambert’s legacy. With prior experience at Senior Management, AEG/The Messina Group and Dale Morris & Associates, Dishmon has been an integral member of the ShopKeeper team since 2010.

“In my 14 years at ShopKeeper, what I’ve admired most about Marion and Miranda is how they have built an incredible career rooted in artistry and authenticity,” said Dishmon. “I’m honored to step into the role of co-manager to help build on their success and continue creating Miranda’s tremendous legacy in country music history.”

“I’ve admired Crystal’s drive, determination and knack for working with artists ever since our paths first crossed nearly 25 years ago,” said Kraft. “After establishing ShopKeeper Management in 2009, Crystal was the person I knew could help build this company; she joined in 2010 and has been invaluable. She has rightly earned this promotion through her tireless dedication, hard work and genuine passion for music, underscoring her unwavering commitment to both the artist and the craft. I can’t wait to see the significant impact she will continue to make in the ever-evolving landscape of artist management and the music industry.”

Additionally, Laura Spinelli has been promoted to Day-to-Day Manager for Miranda Lambert. She will also continue to serve the company’s roster in her role as Digital Marketing Manager. Honored on MusicRow’s 2025 Next Big Thing list, Spinelli’s nearly decade-long career at ShopKeeper establishes her as a leader in creating and launching groundbreaking marketing campaigns as well as executing multiple brand partnerships. Her expertise in digital strategy and content development has not only elevated fan engagement, it has also allowed for the integration of data-driven insights into ShopKeeper’s innovative approach to artist management.

“Digital can no longer operate in a silo—it must be seamlessly integrated into every aspect of our work,” said Kraft. “Elevating Laura to Day-to-Day Manager, with her extensive digital expertise, ensures that a digital-first mindset remains at the core of everything we do.”

ShopKeeper Management, headquartered in Nashville, is known for its strategic, creative and collaborative approach to artist management. With a roster that includes Miranda Lambert, Tenille Townes and Pistol Annies, the company has been instrumental in building award-winning careers and fostering entrepreneurial ventures such as Lambert’s Casa Rosa and Idyllwind. Through their promotions, both Dishmon and Spinelli embody the company’s commitment to mentorship and empowering the next generation of female music industry leaders.

In addition to Kraft, Dishmon and Spinelli, the ShopKeeper Management team also includes Graphic Designer Dara Foutch and Office Manager Chelsey Kucera.