After Closing Out Radio Panel in First Week with “Carry On”
HEY NOW RECORDS ANNOUNCES MARKETING TEAM
Melissa McGreevy as Sr. Director, Digital Marketing
Samantha Kane as Director, Marketing
Aidan Brown Serves as Digital Marketing Coordinator
“Person-by-person, we are building HEY NOW with intentionality.
We’re trying to create a dream team who super-serves each aspect of our artist needs
…and in this rapidly evolving business, this is a team who understands artists first.”
-- Kris Lamb, HEY NOW President + Co-Founder
Photo Credit: David Bradley , Photo Credit: Zach Wesner , Photo Courtesy of HEY NOW Records
About HEY NOW Records
HEY NOW is an independent record label founded by Clint Higham, Kenny Chesney, John Esposito and Kris Lamb. With an artist forward focus, the boutique label stresses individuality, development and creating a bridge between people seeking music that reflects their lives and artists seeking to connect from the inside out. Based in Nashville, HEY NOW deploys a team across all disciplines, including a promotion staff who work from passion and super serve the hand selected roster at radio, a streaming and digital marketing team focused on driving discovery and audience growth across platforms, and A&R executives who operate from their strengths and bring a diverse spectrum of musical influence. www.heynowrecords.com
About Melissa McGreevy, Sr. Director/Digital Marketing
Born and raised in the San Francisco Bay Area, McGreevy’s digital marketing excellence at the CLEVER Influencer Marketing Agency, where she worked on key campaigns for global brands, including Amazon, Dove and the NFL Shop. Joining Warner Records in 2018, she created and executed data-driven campaigns across social media, fan engagement platforms, and direct email to expand artist connection; GRAMMY winner Ashley McBryde, Country Music Hall of Famer Randy Travis and Academy of Country Music New Female Artist of the Year Avery Anna are all beneficiaries of her work. She has been named a HITS Magazine Noisemaker and selected for MusicRow’s Next Big Thing Class of 2026.
About Samantha Kane, Director/Marketing
Kane began her career in 2019 at the Country Music Association. She joined Big Machine Label Group as Promotions Coordinator, rising through the organization to become their Marketing & Events Manager. Her ability to create marketing initiatives and events for the label’s artists attracted the attention of the Opry, who hired the Florida State graduate for their high-profile Artist and Industry Relations Manager role. At the Opry, Kane was tasked with driving and maximizing partnerships and engagement as well as creating new opportunities for the historic institution, its members and artists who play there.
About Aidan Brown, Coordinator/Digital Marketing
Aidan is a native of Philadelphia, Pa. He graduated summa cum laude from the University of Miami in December 2025 with a degree in Communication Studies and minors in Music Business and Cinematic Arts. Prior to graduation he interned with Big Machine Label Group (in Streaming) and PLAYDATE Management (with an emphasis on digital marketing).